Kayla Williams
Lifecycle | Retention | Email | CRM | Loyalty |
Talent
San Francisco, San Francisco CountyMember since February 17, 2025
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About
8+ years experience with Email Marketing, 3+ years experience with Lifecycle/CRM Marketing, and 2+ years managing a team. I approach every project by staying focused on the customer experience, data insights, and cross-functional collaboration.
Experience
Kayla Williams is a seasoned lifecycle marketing leader with proven success leveraging CRM, data-driven marketing automation, and team leadership, driving significant conversion, retention, and revenue metrics improvements through strategic initiatives and cross-functional collaboration.
- Launched and optimized a loyalty program achieving 12% ARPU increase and 17.5% higher retention rates.
- Drove 40% improvement in conversion rates through sophisticated marketing automation and analysis.
- Developed Top 5% customer profile strategy to maximize high-value customer lifetime value.
- Managed lifecycle marketing team while maintaining strong cross-functional partnerships across departments.
- Executed over 1,000 annual email campaigns, providing strategic analysis for revenue growth.
Education
Humboldt State University
Bachelor of Arts: English
August 2012 - May 2014
Caňada Community College
Associate of Arts
August 2010 - May 2012
