Brian Smith

Creative and results-driven Marketing Director with 15+ years of experience building brands, launching campaigns, and driving measurable growth across digital, social, and e-commerce platforms. Expert in AI-powered content creation, short-form video production, influencer strategy, and omni-channel marketing. Proficient with Claude AI, ChatGPT, Artlist.io, Adobe Creative Cloud, Google Flow AI, and a full suite of modern marketing tools.

Known for turning bold ideas into campaigns that connect, convert, and perform.

Marketing Director - Grabba Leaf LLC - South Florida / Remote

(2025-02)

Lead all digital marketing, social media, and brand strategy for a fast-growing natural tobacco leaf wrap brand with a dedicated and rapidly expanding consumer base.

• Directed the full eCommerce relaunch of GrabbaGang.com, introducing 40+ new SKUs and a conversion-optimized shopping experience.
• Built and executed a 90-day Social Media and YouTube Rollout Strategy, overseeing content calendars, Reels production, and community growth across Instagram, TikTok, Facebook, and YouTube.
• Produced AI-powered video content including branded Reels, voiceovers, and short-form social ads using Claude AI, ChatGPT, Artlist.io, and Google Flow AI.
• Developed brand ambassador partnerships and video treatment packages, including collaborations with King Harris (Kid Saiyan, son of T.I. and Tiny Harris) and Hood Fishing Entertainment.
• Created Instagram giveaway strategies and influencer activation decks that drove follower growth and engagement spikes.
• Conceptualized and built full tradeshow and concert activation experiences, creating the Grabba Lifestyle Experience | an immersive brand awareness footprint driving consumer engagement, product sampling, and retail account growth at live events.
• Partnered directly with the sales team to design and execute a targeted email reactivation campaign aimed at dormant wholesale accounts | successfully reactivating 15% of inactive accounts, with the campaign still ongoing.
• Coordinated event tie-in marketing activations including the Best of the Best concert, integrating live brand experiences with entertainment to maximize visibility and on-site consumer interaction.
• Launched and managed the brand's LinkedIn and YouTube channels from the ground up.
• Compiled a comprehensive NYC smoke shop directory and executed a Manhattan Market Blitz field sales plan in collaboration with senior leadership.

Marketing Director - BullBag Corp. - Pompano Beach, FL

(2024-04 - 2025-01)

Spearheaded marketing transformation for a reusable dumpster bag brand, driving franchise expansion, e-commerce revenue, and national brand visibility.

• Relaunched BullBag.com and BullBagPromo.com, improving UX and driving significant increases in organic traffic and lead volume.
• Led content strategy across Instagram, Facebook, Nextdoor, and TikTok, achieving measurable follower growth and higher engagement rates.
• Scaled paid ad efforts across Google, Meta, and LinkedIn, reducing CPA and improving conversion rates.
• Produced promotional and AI-generated video content end-to-end using Google Labs Flow AI, increasing ad click-through rates and lowering bounce rates.
• Directed franchise discovery days and trade show marketing, directly contributing to new franchise signings.
• Developed a 16-slide investor pitch deck and social media content series to support business development and fundraising efforts.

Marketing Director / E-Commerce Manager - Flora Fine Foods - Coral Springs, FL

Transformed e-commerce operations from 1 to 3 shipments per day to a fully scaled Amazon FBA/FBM model | generating over $3 million in total sales with 1 million+ units shipped.

• Managed and optimized Amazon Sponsored Ads campaigns, driving consistent traffic and revenue growth through strategic keyword targeting and bid management.
• Executed targeted email campaigns alongside Amazon advertising to nurture customers and recover lost revenue, directly contributing to repeat purchase growth.
• Managed a $200K marketing budget, improving ROI via SEO, paid search, and influencer campaigns.
• Managed company-wide social media (Facebook, Instagram, LinkedIn, YouTube, and X.com), growing reach and engagement significantly.
• Updated and optimized all imagery and UX for FloraFineFoods.com and OrvinoWine.com.
• Increased email open rates and revenue through Klaviyo and Mailchimp automation workflows.
• Improved fulfillment efficiency and order accuracy through ShipStation implementation.

Web & Digital Marketing Director - OMP America / Racing Spirit - Miami, FL

• Increased website traffic and qualified leads through SEO improvements and targeted landing page optimization.
• Reduced wasted ad spend with tighter audience targeting and A/B campaign testing.
• Created cross-platform content for @RacingSpiritBrand and @OMPRacing, boosting reach and engagement.

Freelance Creative / Content Designer - GL Homes - Sunrise, FL

• Produced high-impact creative for real estate marketing campaigns supporting new residential community launches.
• Designed digital content for social media and email campaigns that drove lead generation and event attendance.
• Launched new development communities on real estate platforms to support sales team revenue goals.

Graphic Designer / Digital Marketing Lead - Fuggin Vapor Co. - Miami, FL

• Drove a 2X increase in online sales through email campaigns, A/B testing, and conversion-focused landing pages.
• Led social strategy and influencer promotions, improving CTR across all paid and organic channels.
• Produced branded video content for YouTube, Instagram, Facebook, and X.com for full-funnel campaigns.
• Automated email marketing campaigns using Mailchimp, improving open rates and repeat purchases.

Bachelor's Degree - Computer Science / Graphic Design - Mount Ida College