Marketing Director - Grabba Leaf LLC - South Florida / Remote
(2025-02)
Lead all digital marketing, social media, and brand strategy for a fast-growing natural tobacco leaf wrap brand with a dedicated and rapidly expanding consumer base.
- Directed the full eCommerce relaunch of GrabbaGang.com, introducing 40+ new SKUs and a conversion-optimized shopping experience.
- Built and executed a 90-day Social Media and YouTube Rollout Strategy, overseeing content calendars, Reels production, and community growth across Instagram, TikTok, Facebook, and YouTube.
- Produced AI-powered video content including branded Reels, voiceovers, and short-form social ads using Claude AI, ChatGPT, Artlist.io, and Google Flow AI.
- Developed brand ambassador partnerships and video treatment packages, including collaborations with King Harris (Kid Saiyan, son of T.I. and Tiny Harris) and Hood Fishing Entertainment.
- Created Instagram giveaway strategies and influencer activation decks that drove follower growth and engagement spikes.
- Conceptualized and built full tradeshow and concert activation experiences, creating the Grabba Lifestyle Experience | an immersive brand awareness footprint driving consumer engagement, product sampling, and retail account growth at live events.
- Partnered directly with the sales team to design and execute a targeted email reactivation campaign aimed at dormant wholesale accounts | successfully reactivating 15% of inactive accounts, with the campaign still ongoing.
- Coordinated event tie-in marketing activations including the Best of the Best concert, integrating live brand experiences with entertainment to maximize visibility and on-site consumer interaction.
- Launched and managed the brand's LinkedIn and YouTube channels from the ground up.
- Compiled a comprehensive NYC smoke shop directory and executed a Manhattan Market Blitz field sales plan in collaboration with senior leadership.
Marketing Director - BullBag Corp. - Pompano Beach, FL
(2024-04 - 2025-01)
Spearheaded marketing transformation for a reusable dumpster bag brand, driving franchise expansion, e-commerce revenue, and national brand visibility.
- Relaunched BullBag.com and BullBagPromo.com, improving UX and driving significant increases in organic traffic and lead volume.
- Led content strategy across Instagram, Facebook, Nextdoor, and TikTok, achieving measurable follower growth and higher engagement rates.
- Scaled paid ad efforts across Google, Meta, and LinkedIn, reducing CPA and improving conversion rates.
- Produced promotional and AI-generated video content end-to-end using Google Labs Flow AI, increasing ad click-through rates and lowering bounce rates.
- Directed franchise discovery days and trade show marketing, directly contributing to new franchise signings.
- Developed a 16-slide investor pitch deck and social media content series to support business development and fundraising efforts.
Marketing Director / E-Commerce Manager - Flora Fine Foods - Coral Springs, FL
Transformed e-commerce operations from 1 to 3 shipments per day to a fully scaled Amazon FBA/FBM model | generating over $3 million in total sales with 1 million+ units shipped.
- Managed and optimized Amazon Sponsored Ads campaigns, driving consistent traffic and revenue growth through strategic keyword targeting and bid management.
- Executed targeted email campaigns alongside Amazon advertising to nurture customers and recover lost revenue, directly contributing to repeat purchase growth.
- Managed a $200K marketing budget, improving ROI via SEO, paid search, and influencer campaigns.
- Managed company-wide social media (Facebook, Instagram, LinkedIn, YouTube, and X.com), growing reach and engagement significantly.
- Updated and optimized all imagery and UX for FloraFineFoods.com and OrvinoWine.com.
- Increased email open rates and revenue through Klaviyo and Mailchimp automation workflows.
- Improved fulfillment efficiency and order accuracy through ShipStation implementation.
Web & Digital Marketing Director - OMP America / Racing Spirit - Miami, FL
- Increased website traffic and qualified leads through SEO improvements and targeted landing page optimization.
- Reduced wasted ad spend with tighter audience targeting and A/B campaign testing.
- Created cross-platform content for @RacingSpiritBrand and @OMPRacing, boosting reach and engagement.
Freelance Creative / Content Designer - GL Homes - Sunrise, FL
- Produced high-impact creative for real estate marketing campaigns supporting new residential community launches.
- Designed digital content for social media and email campaigns that drove lead generation and event attendance.
- Launched new development communities on real estate platforms to support sales team revenue goals.
Graphic Designer / Digital Marketing Lead - Fuggin Vapor Co. - Miami, FL
- Drove a 2X increase in online sales through email campaigns, A/B testing, and conversion-focused landing pages.
- Led social strategy and influencer promotions, improving CTR across all paid and organic channels.
- Produced branded video content for YouTube, Instagram, Facebook, and X.com for full-funnel campaigns.
- Automated email marketing campaigns using Mailchimp, improving open rates and repeat purchases.
