Brianyn MacLeod

Commercial sales leader with 10+ years building territories, creating self-sourced pipeline and expanding high-value accounts across consumer products and energy. Converts market intelligence, disciplined discovery and exceptional rapport into commercially sound solutions for executive buyers. Combines a hunter's urgency with operator-level command of P&L, forecasting, margin, inventory and retail economics.

Experienced leading complex sales from first contact through negotiation, close and expansion.

Director of Wholesale - Massachusetts at Wemelco (2026-03 – Present)

• Opened 38 new retail accounts and reactivated 78 inactive accounts within the first six months through disciplined outreach, relationship recovery and account-specific commercial strategy.
• Direct statewide territory development and revenue performance for a multi-brand B2B CPG portfolio spanning beverages and other consumer categories; prioritize MSOs, multi-door groups and high-potential independents.
• Grow established accounts through assortment expansion, portfolio penetration, pricing strategy and promotions grounded in retailer economics and market demand.
• Own P&L management, forecasting and financial reporting; translate CRM, inventory, margin and market data into revenue priorities and executable plans across leadership, production, procurement, operations and brand teams.

Key Account Manager at AYR Wellness (2021-08 – 2025-09)

• Ranked as AYR's highest-revenue sales representative across national teams while owning a $56M+ statewide B2B CPG and beverage portfolio representing 55-65% of Massachusetts wholesale revenue and 25-30% nationally.
• Exceeded a $1M-$1.4M monthly quota in approximately 90% of months and regularly met quarterly revenue targets and KPIs.
• Built a self-sourced book of business through personal prospecting and an independently developed network, selling directly to VP and C-suite stakeholders and converting new accounts into reliable monthly revenue.
• Trained and onboarded junior sales representatives and new employees on sales process and software while supporting forecasts, deal strategy, objection handling and complex account decisions.

Wholesale Manager at 253 Organic, LLC (2020-03 – 2021-06)

• Partnered directly with the CEO to build the wholesale function and statewide territory from the ground up, defining target-account priorities, pricing, segmentation and go-to-market execution.
• Generated $4M+ from self-sourced business and established 60+ retail partnerships through consultative selling, competitive positioning and repeat account growth.

Solar Energy Sales Consultant at SolarCity, RGS Energy, NSL & Direct Energy (2015-11 – 2020-02)

• Closed complex residential and commercial energy transactions valued at $40K-$70K, consistently surpassing $3M in annual sales.
• Self-generated pipeline and owned 6-12 month sales cycles from prospecting and needs discovery through financial analysis, financing, contract negotiation and installation; converted satisfied customers into referral sources.

Associate of Science in Renewable Energy & Energy Efficiency – Greenfield Community College (2012)