Cassie Aitken

I build revenue and I build brands — I've done both from zero. I took a wellness company from $0 to $3M in under five years with no investors, personally opening five locations across the US and Bali, and I've since generated B2B opportunities exceeding $500,000 as a sales and business development consultant for growth-stage companies. In parallel, I founded PayaLabs, a science-backed dog wellness brand, where I built the entire content engine myself — strategy, production, direct-response copywriting, and a conversion-focused sales funnel driving a paid product.

That combination is rare: I understand a deal from cold outreach through close, and I understand how to build the audience and content that feeds the pipeline in the first place. Open to part-time, remote contract engagements.

Founder & Content Strategist - PayaLabs.net - Remote

(2025-01)

Built a science-backed dog wellness brand from scratch, including a $49 diagnostic product, a 7-point assessment framework, and a full-funnel content-to-conversion system — grown into deep, hands-on expertise in wellness/pet-category content over the past year.

• Designed and run the entire content production pipeline solo: short-form video (custom Python/PIL + FFmpeg editing workflow), a 60+ reel content library, static editorial series, and a multi-platform brand identity — output that would typically require a small creative team.
• Write all direct-response copy and hooks driving cold traffic to a paid conversion funnel, including keyword-triggered DM automation and a locked, tested messaging framework refined weekly against real performance data.
• Translate peer-reviewed research into consumer-facing storytelling and education for a health-conscious pet-owner audience — the same skill set required for high-conversion B2B and B2C messaging.

Sales Development & Business Development Consultant - Clyk Studios · Ayulove LLC · Moofy's Farmhouse - Remote

(2019-01)

• Built relationships with institutional-level clients, including some of the largest zoos in the United States and national wellness brands, generating opportunities and supporting deals exceeding $500,000.
• Set up Salesforce and HubSpot from zero for emerging tech and robotics clients — built the data architecture, lead routing logic, and automated sequences before the first lead ever entered the system.
• Conducted deep account and market research to map B2B targets, build outreach cadences, and develop custom, high-conversion messaging — no templates.
• Tested and refined prospecting approaches continuously, using real data to improve lead-to-opportunity conversion rates across every client engagement.

Founder & Operator - Namaste Global Wellness - Nashville, TN · Jupiter, FL · Bali, Indonesia

(2009-01 - 2025-01)

Grew the company from $0 to $3M in revenue in under five years, personally opening five locations across the US and Bali, Indonesia.

• Built a network of ten affiliate locations, writing the operational playbooks, sales training materials, and pricing structures that made replication possible.
• Maintained a member retention rate above 80% annually — top tier for the industry against a national benchmark of 70–75% — through community programming and personal member relationships.
• Recruited, trained, and led a team of 35+ across multiple locations and time zones.
• Secured partnerships with the NFL, Sony Music, and Vanderbilt University; invited to lecture on small business growth at Vanderbilt's Graduate School.
• Negotiated every commercial lease personally and served as primary liaison for architects and contractors on each new location.

Sales Director · Executive Assistant to CEO · Paralegal - Uno Lago Residential Real Estate Development - Juno Beach, FL

(2002-01 - 2012-01)

• Ran the sales office for a 700-unit luxury residential development, directing marketing, branding, and lead management from pre-launch through close-out.
• Handled all contract administration and paralegal support for multi-million dollar residential transactions with zero compliance errors.
• Served as the primary communications hub between builders, architects, government agencies, and executive leadership across a seven-year development cycle.

Bachelor of Arts - Social Sciences - University of Florida

Associate of Arts - Business - Boston University