Britney Sones

Highly skilled, innovative, experienced leader and team member with a passion for building brands. Impactfully contributes to a wide range of products including footwear, activewear, outdoor, and fashion for both youth and adults. Proven ability to execute consumer-first collections for global markets.

Seeks a diverse and challenging environment that empowers team and brand growth.

Liberated Brands Apr 2019 - Present 

Lead Color and Graphic Designer

SPYDER | DAKINE | SAGA BRANDS

• Define and drive direction for prints, graphics, color, and trend for all seasons and global categories
• Produce top selling styles through print and color execution in women’s and kid’s apparel
• Trend expert for multiple markets from streetwear to activewear, bringing a unique perspective to each collection
• Established the aesthetic and concept for the Winter Olympics 2022 uniforms
• Color strong product colorways for all global categories and brands
• Present seasonal kick-off direction and collection development to Sales, Merchandising and Marketing teams
• Administer and execute print and graphic process (print and graphic files are spot color or indexed)
• Work closely with designers and merchandising teams to target consumer needs, while focusing on continued growth potentials
• Provide and discuss product white space briefs with Merchandising team for all genders
• Coordinate and develop off-calendar collaborations
• Develop direction and color styles for Spyder’s new spring season
• Provide racesuit direction, execute placed designs, and communicate with factories for proper execution
• Build and oversee all graphic tech packs

Freelance, self-employed Aug 2018 - Apr 2019 

Freelance Color & Print Designer

• Drove communication with clients for fast turn around and successful completion of projects
• Produced women’s, men’s, children’s, and tween prints for all seasons
• Developed color palettes and prints through original, and/or client trend stories
• Provided strong colorways along with open collaboration to clients needs
• All layouts were created in repeat and color separated
• Finalized patterns and color palettes with Photoshop and Illustrator Adobe programs

Crocs Apr 2015 - Jul 2018 

Senior Color and Print Designer

• Supervised Color and Print team along with the Fun Lab department

Fun Lab features original character graphics and licensed characters from popular entertainments

• Defined, drove, and applied 2018 seasonal color stories and prints, generating a gross profit of 8.3% that year
• Conducted, mentored, and inspired the color team while playing a strong hands-on creative role
• Lead color / print designer during category reversal for women’s footwear - reversed 3 years of stagnant growth into a top performing category
• Researched, constructed, and presented print and color ideas / designs to Product Line Managers for all global categories
• Directed and collaborated on product finishes and R & D
• Strong communication with cross-functional partners to ensure trends and colors met consumer needs per franchise
• Provided clear communication with overseas partners
• Spearheaded coloring women’s and men’s footwear collections
• Hand-painted, purchased, and recolored prints
• Devised and maintained all women’s and men’s color specs

3.1 Phillip Lim | Diane Von Furstenberg | Dressbarn Oct 2013 - Apr 2015

Print Consultant

• Strong sense of color to generate colorways based on seasonal inspiration stories
• Liaison between Design and Product Development to ensure all deadlines were met
• Communicated daily with design team on placements for engineered artwork
• Organized pitch sheets and set up CAD files to pass along to the mills
• Communicated daily with mills for accurate execution
• Created artwork by hand, Photoshop and Illustrator
• Formulated print inspiration and color boards for each month / season

Jen Kao Jun 2010 - Oct 2013 

Associate Designer

• Developed textile / print and color boards
• Worked firsthand with mills to create custom jacquards
• Created hand and computer sketched layouts for customized prints, embroideries, and textiles
• Sourced new services and techniques for fabric, print and embroidery
• Placed all fabric orders and followed through to production
• Managed deadline calendars
• Created all technical flats
• Consistent and effective follow through with mills, and embroidery sources to ensure all projects (local and overseas) were completed correctly and in a timely manner
• Oversaw development of interns

Art Institute of Philadelphia

Bachelor Degree, Fashion Design 2006 - 2010

Art Institute of York Pennsylvania

Associate Degree, Fashion Merchandising 2004 - 2006