Bryn Pennetti

I develop creative and compelling visuals, layouts, and illustrations that connect brand identity with strategic content. I specialize in bridging design with marketing goals to drive engagement and elevate brand influence. With a strong foundation in both traditional and digital art mediums, I bring versatility to every project.

Senior Corporate Graphic Design Manager at Eataly North America (2021-01 – Present)

Brand, Marketing, Storytelling Design

• Create marketing materials, presentations & decks, campaign signage, retail, and restaurant assets
• Design and coordinate small and large signage and displays
• Large: subway ads, billboards, barricades and banners, permanent in-store signage, pop-up events
• Small: product packaging, promotional campaign collateral, corporate documents, catalogs
• Coordinate and design activations and installations with international partners
• Create local and national web content, newsletters, and digital graphics
• Manage and direct a team of 4-5 junior designers on in-store and online content

Senior Graphic Designer and Media Manager at Chashama (2018-01 – 2021-01)

Non-Profit Design

• Created and coordinated all graphics and multi-media for artists and events, supported gallery operations
• Led the modernization of entire Chashama brand
• Managed all social media and website design
• Created printed and digital advertising campaigns for corporation and local artists
• Documented current and archival artworks for over 75+ artists

Graphic Designer and Illustrator at Sara Aharon, Author (2017-01 – 2018-01)

Book Design

• Illustrated a local writer's children's book while managing the technical creative processes throughout the book including book layout, typography, and printing specs

Graphic Designer, Patternmaker, Vector Illustrator at Inspired Design Accessories (2016-01 – 2017-01)

Product Design

• Illustrated full scale mock ups of cosmetic bags and accessories. Facilitated market research. Organized brand decks to present to larger organizations. Clients included SKII, Ulta, and The BCRF

Bachelor's in Illustration – Parsons: The New School for Design (2014-01 – 2018-01)

Certificate in Illustration as Design – School of Visual Arts (2021-01 – 2021-01)