Caitlin O'Leary

Dynamic and results-driven Retail Management and Visual Merchandising professional with over 10 years of experience leading high-performing teams, driving explosive sales growth, and creating immersive brand environments. Proven track record of launching new store locations and executing high-impact merchandising strategies. Blends a strong background in fine arts and graphic design with commercial acumen to translate creative visual directives into localized, revenue-generating floor presentations.

Store Manager - United Apparel Liquidators - Nashville, TN

(2026-05)

• Launch and spearhead daily operations of the company's newest brick-and-mortar branch, directly driving a 139% year-over-year increase in sales.
• Translate complex inventory influxes into compelling, highly organized visual presentations that maximize floor capacity while maintaining a curated, boutique aesthetic.
• Oversee store-wide visual merchandising, floor mapping, and product placement, adjusting layouts dynamically based on daily sales data and traffic patterns.
• Recruited, trained, and mentored a high-energy team of associates, embedding a culture of proactive styling, product knowledge, and visual standards.

Assistant Store Manager - United Apparel Liquidators - Nashville, TN

(2024-07 - 2026-05)

• Supported daily store operations and provided hands-on leadership to a team of up to 8 sales associates to achieve aggressive revenue targets.
• Executed weekly floor sets and visual refreshes aligned with corporate guidelines, ensuring optimal product placement and high-impact window displays.
• Led the incoming product processing flow, organizing high-volume inventory shipments into logistical, visually appealing categories for rapid sales floor deployment.
• Maintained meticulous store recovery and presentation standards, training team members on proper merchandising standards.
• Facilitated new-hire onboarding, training staff on customer experience excellence, product knowledge, and store recovery expectations.
• Collaborated with store leadership to execute visual refreshes, manage inventory flows, and resolve customer escalations.

Manager - Surfari - Gloucester, MA

(2016-05 - 2022-01)

• Led store operations, team performance, and customer experience initiatives in a fast retail environment.
• Increased online sales margins by 300%
• Conceptualized and executed high-impact storefront displays to highlight key seasonal trends and sales events.
• Designed and produced all in-store promotional signage, and marketing materials.
• Owned the creative direction for all floor merchandising displays, strategically styling mannequins and apparel.
• Hired, trained, and mentored staff, building a flexible and reliable team.
• Managed social media content, blending creativity with brand promotion.
• Resolved customer issues and upheld service standards.

BFA - Fine Arts - Plymouth State University (2014-09 - 2018-05)