Camila Fontes

Social Media & Creative Manager with 9+ years of experience creating social-first content, short-form video, and performance-driven creative for B2B and B2C brands. Experienced taking concepts from brief through production, editing, publishing, performance analysis, and iteration across TikTok, Instagram, Facebook, X, and YouTube. Track record includes 40% engagement growth, 10M+ impressions, 30% website traffic growth, 45% brand visibility growth, and $12K in new membership sales.

Hands-on with CapCut, Canva, Adobe Lightroom, social publishing and analytics platforms, and AI-assisted creative workflows. Strong at translating audience insights into hooks, formats, and content variations designed to improve engagement and commercial performance. Based in Austin, TX.

Bilingual in English and Portuguese

Digital Marketing Consultant - Self-Employed - Austin, TX (Remote)

(2016-02)

Concurrent with full-time roles listed below

• Created social-first content and short-form video for 10+ B2B and B2C brands, adapting concepts, hooks, captions, visuals, and formats to each audience and platform
• Managed content from concept and production through publishing, scheduling, performance review, and optimization across multiple concurrent accounts
• Repurposed website material, client expertise, and long-form content into native social concepts designed to increase reach, engagement, and audience relevance
• Created and edited visual and video assets using Canva, CapCut, Mojo, Reels Me, and Adobe Lightroom
• Partnered with paid social specialists and agency teams on creative strategy and targeting; recommendations contributed to an average 10% increase in campaign reach

Social Media Manager & Content Creator (Contract) - Rugiet Healthcare - Austin, TX (Remote)

(2024-07 - 2024-12)

• Created, filmed, edited, and published short-form content across TikTok, Instagram, Facebook, X, and LinkedIn, increasing brand visibility by 22% and social following by 10%
• Developed hooks and captions for health and wellness content, increasing engagement by 40% and sustaining 10M+ impressions
• Used performance signals to refine content direction and owned the calendar from production and approvals through publishing and timing, contributing to $12K in new membership sales
• Partnered with product, brand, and creative stakeholders to align social concepts, visual assets, messaging, and launch priorities

Head of Social Media - Onramp Funds (B2B fintech) - Austin, TX

(2022-04 - 2023-03)

• Produced educational YouTube content that increased brand awareness by 17% and supported the customer acquisition funnel
• Built and executed a data-driven content calendar that increased website traffic from Amazon and Shopify seller sign-ups by 30%
• Analyzed weekly social and video performance and refined content strategy to improve key metrics by 5%
• Developed a social media crisis-response plan that minimized reputational impact from negative feedback and sustained brand trust

Social Media Manager - Champions School of Real Estate - Austin, TX

(2021-11 - 2022-04)

• Increased organic reach by 30% and brand visibility by 45% through platform-specific creative and engagement strategies
• Created social graphics and content designed to expand visibility and audience interaction
• Used social listening to monitor audience sentiment and competitor activity, translating insights into actionable content recommendations
• Delivered performance reporting on audience sentiment, industry trends, and social results to guide creative strategy

Marketing Associate (Contract) - Zollege (Healthcare Education) - Austin, TX

(2021-04 - 2021-08)

• Managed content strategy and community engagement across 130+ Facebook and Instagram pages supporting healthcare education programs
• Contributed to a 20% increase in customer acquisition through data-driven campaigns developed with cross-functional teams
• Conducted market research and customer analysis to shape targeted creative aligned with audience needs

Senior Executive Social Media Analyst - Facebook, via Cognizant - Austin, TX

(2016-03 - 2019-03)

• Reviewed and resolved 120,000+ business page applications annually while sustaining 98% accuracy in high-volume policy judgment calls
• Delivered trend analyses and performance reports that informed social media policy decisions and user experience improvements
• Coordinated content and policy standards with international editorial teams across the U.S. and Brazil

Certificate - Digital Marketing - McCombs School of Business, University of Texas at Austin (2019 - 2020)

B.S. - Criminal Justice - Penn Foster College (2012 - 2016)