Camila Menendez

M.S. in Integrated Marketing Communications candidate with experience in digital marketing, public relations and analytics.

GEORGETOWN UNIVERSITY, SCHOOL OF FOREIGN SERVICE, DEAN’S OFFICE Washington, DC

SFS Student Assistant Jan 2023 - Present

• Initiated the digital media strategy, increasing awareness and engaging with students through social media, newsletter and virtual events. 
• Manage events with activists and influencers to encourage debate and critical thinking in international affairs students.
• Create alliances with affinity groups and non profit organizations to raise visibility of DEI resources and services.

Digital Media Manager Aug 2021 - Present

• Lead a 6 person startup content team to create aligned inbound marketing strategies through diverse channels: Social media, landing pages, downloadable content, blogs, interviews, press releases, data sheets, e-books. Outperformed company's KPIs, providing 70% of the sales opportunities. 
• Transformed the social media strategy for each platform and buyer persona for Buk’s human resource software. Increased social media engagement by +1.3%K on IG, +4.2%K on FB and 19.5 views on Tiktok in a year.
• Executed innovative marketing content, increasing organic web sessions by +361% and creating more than 300 client opportunities.

• Analyzed digital marketing data to ensure an optimum campaign performance for regional corporate and commercial brands and achieved 15% budget savings in paid media.
• Audited different agencies like media, PR, marketing and design to collaborate with the brand’s manager and ensure the implementation of data driven marketing campaigns. 
• Implemented dashboards to ease data visualization and help high level executives make campaign decisions in real time.
• Advised brands to develop strategic plans in terms of digital marketing KPI accomplishments and data collection through different digital platforms like tableau, Facebook business, Google analytics and crimson hexagon.

• Managed the stakeholder engagement plan for the biggest corporate campaign in ABI Colombia. Creating alliances with top management executives from other top-10 Colombian companies.
• Earned a spot for ABI to participate in the Women's Economic Forum, by communicating the company’s initiatives around sustainability and social projects.
• Executed the external communications plan to position ABI in Colombia at the top 5 companies in MERCO, the most important corporate ranking in latin america. 

GEORGETOWN UNIVERSITY Washington, DC

M.S. Integrated Marketing Communications 2022 - 2024

PONTIFICIA UNIVERSIDAD JAVERIANA Bogotá, CO

Bachelor of Science, Major in Social Communications; Minor in advertising, Minor in Corporate Comms. 2007 - 2011