Carl Denys

Strategic and Global Marketing & Sales Operations Executive | Multilingual | Growth Catalyst

I am a globally experienced executive with deep expertise across marketing, commercialization, business development, and sales operations in the medical industry. My career has spanned large corporates and fast-growth ventures, where I’ve consistently turned executive mandates into bold, results-driven strategies.

I thrive on solving complex challenges—analyzing processes, defining smarter ways to work, and fostering high-performing, accountable teams. Known for leading organizations through transformation, I deliver measurable growth while cultivating value-based, customer-first cultures.

My leadership style is high-energy, hands-on, and people-centric. I engage directly with customers and teams, coach emerging leaders, and shape global initiatives that drive both revenue and loyalty. I foster environments where team members are respected, empowered, and encouraged to innovate.

I’m passionate about culture, having lived in multiple countries and worked across continents. Fluent in Dutch, French, and English (and conversant in German), I bring cultural agility to every partnership and challenge.

Key Strengths: • Strategic Planning & Global Execution

• Cross-Functional & Multicultural Team Leadership
• Business & Therapy Development | GTM Strategy
• Upstream & Downstream Marketing
• Pricing, Contracting & Commercial Models
• Process Optimization & Operational Excellence
• Product Lifecycle Management
• Regional Growth Strategies with Global Alignment

Principal Sep 2023 – Present

CD Global Consulting

Expertise in assessing and formulating strategic marketing plans, developing value propositions, designing effective Go-To-Market strategies, and contract negotiation. Renowned for leading global market expansions and driving growth, the approach includes listening intently to customer experience and patient outcomes, and flawlessly integrating feedback into current workflows, leading to sales performance enhancements and consistently elevated brand presence.

President / Vice President Life Science 2021-2023

ChemImage Corporation, Pittsburgh, PA USA Privat owned Hyperspectral Imaging engineering and filter manufacture.

• Hired to succeed Founder/President after 29 years to lead the transformation to a life Science solution engineering firm
•  Member of the Board of Directors and diverse Advisory Boards
• Restructured the organization to attract new partners with a focus on business development & consulting sales 
• Contracted with diverse life science companies (pharma, disposable, and surgery), initiating multiple projects
• Advanced discussion on exclusive worldwide IP licensing; end Q1 increased the projected 2023 revenue with 50% 
• Projects in all stages with a clear pathway to commercialization: proof of concept, feasibility studies, clinical trials, de-risking technology
• Managed >75 persons, 4 direct reports in R&D, Sales & Marketing, Business Development, and Manufacturing

Vice President Global Marketing, Managing Director 2020 - 2021

• Managing Director for image-based solutions division (AOS)-3D Modeling & Spine/Hip/Knee planning software - SaaS
• Lead Imaging Division up and downstream marketing, market development, and global communication teams
• Increased AOS sales > 20% YOY, achieved with new implementation strategy, despite COVID and lock-down
• Restructured the marketing department which improved global collaboration with all internal stakeholders
• Lead creation of policies and programs to streamline product pipeline, improve efficiencies and regional execution
• Rolled-out new branding and digital strategy with new websites in 3 languages, YOY 150% increase of followers

Vice President Global Marketing – Upstream 2018 -2019

• Designed and implemented effective marketing strategy by assessing in-market product portfolio, upstream product development, and market positioning; Strategic re-positioning of novel technologies to show continued innovation
• Implemented a new companywide, data-driven decision process for new products and applications
• Market research and business plan generated additional revenue in the short term, with new applications for left atrial appendage closure (Cardiac), dura repair (neurosurgery), and hernia repair (general surgery)

Vice President / Senior Vice President: Strategic Initiatives, Global Marketing & Therapy Development 2011 – 2018

• Led and created a new department following the transition from public to private company; leveraged customer relationships and understanding of market dynamics to successfully regain global customer trust
• Built solid pipeline of future deals on all continents; $45M - $55M potential
• Transformed company to market-driven organization by including customer input, margin 12%
• Designed and rolled out Consulting Services to advise and design of operating room; 1st year: > $900K sales
• Analyzed global markets, developed strategy, and executed plans which expanded the usage of surgical theater 
• Led education initiative, transforming, and expanding training program; increased adaptation rate by 20%

MBA Executive Program

Carlson School of Management; University of Minnesota, Minneapolis, MN

BS, Electronic and Biomedical Engineering

Catholic Industrial College of West Flanders, Ostend, Belgium