Carla Guidotti
SOCIAL MEDIA MANAGER
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About
Social Media Manager combining strategic thinking, hands-on content production and performance analysis to turn business objectives into measurable growth.
Experience
FREELANCE SOCIAL MEDIA MANAGER at EXPLORA PROJECT (2025-10 – Present)
- Led organic social strategy: content calendar, KPIs and continuous optimisation.
- Managed content and channels, reaching up to 500K accounts.
- Led newsletters sent to 110K recipients, generating up to 3K clicks.
- Analysed performance to continuously optimise content.
SOCIAL MEDIA MANAGER & MARKETING DESIGNER at WHYMPR & IPHIGÉNIE - CHAMONIX (2022-09 – 2024-09)
- Managed social channels and launched Whympr's TikTok account.
- Produced 74 videos, generating 550K+ organic views and 6,600 followers.
- Managed communities and adapted content across platforms.
- Coordinated collaborations with creators, brands and tourism boards.
- Led UGC ad campaigns that reduced acquisition costs by 5x.
COMMUNICATIONS OFFICER at KOPPA - BESANÇON (2021-09 – 2022-08)
- Managed social media, newsletters and the e-commerce website launch.
- Redesigned internal communication materials.
- Created print, sales and marketing assets.
- Designed product catalogues and marketing materials.
SOCIAL MEDIA TRAINING at LÀ-HAUT (2026-02 – Present)
- Designed and delivered social media training, doubling average engagement.
- Helped the team create content and become more autonomous.
- Analysed performance and provided recommendations.
UGC CONTENT CREATOR (2024-09 – Present)
- Created UGC for travel, outdoor and lifestyle brands.
- Managed concept development, filming, editing and delivery.
FREELANCE WRITER at CHILOWÉ & TOPORANDO (2022-06 – Present)
- Write travel and adventure articles for outdoor media.
EVENT VOLUNTEER at UTMB GROUP (2025-09 – Present)
- Supported event logistics and participant flow coordination at the Wildstrubel by UTMB.
Education
Master's Degree in Brand Strategy and Communications Project Management – ESP - Lyon (2022 – 2024)
Bachelor's Degree in Business, Sales and Marketing – CNAM - Besançon (2019 – 2022)
Bachelor's Degree in Sales and Marketing – ICD Business School - Besançon (2021 – 2022)
