Carolina Canamaque

Global growth, marketing and innovation executive with 25+ years of experience across North America, Europe and Latin America, leading consumer business growth, breakthrough innovation, product development, category creation, marketing & brand management, and end-to-end commercialization. Track record spanning L'Oréal, Pernod Ricard, Cadbury Schweppes and entrepreneurial ventures, with experience connecting consumer insight, product development, technology, operations, marketing, digital commerce and commercial execution to build scalable businesses. Visionary, inventor and business leader behind L'Oréal ColorSonic, the first at-home automated hair-color device that created a new consumer technology category.

Led the concept from consumer insight and product development through engineering, manufacturing scale-up, business model, investment, marketing and omnichannel commercialization. Awarded by The Wall Street Journal, The Times, Forbes, CES, Wired, BuzzFeed, Gizmodo, Expansion, Harper´s, Elle and Vogue.

Founder & CEO | Global Business Growth, Marketing & Innovation Strategy Advisor - Inn2Tech - USA & Europe & LATAM

(2023-01)

• Provide strategic advisory to companies, founders and investors on growth strategy, business transformation, breakthrough innovation, marketing strategy, finance and commercialization.
• Develop innovation-led growth strategies spanning consumer insight, new business creation, portfolio optimization, venture growth, commercialization roadmaps and global go-to-market strategy.
• Create and develop technology-enabled consumer products and business models across multiple industries.
• Key clients: Gerresheimer, Mina Cleanse Beauty, Compañía Americana de Alimentos, Pico, Asinez, Apache, Nordestada, México FC.

Head of Marketing & Beauty Tech - L'Oréal USA - New York, NY

(2013-01 - 2023-12)

• Inventor and Head of L'Oréal ColorSonic, the world's first to market at-home hair-color device, integrating personalized technology into a new global consumer category. Recognized globally by major international media WSJ, Times, Forbes and CES award winner.
• Led the innovation journey from consumer insight and product development through engineering, manufacturing scale-up, business model, P&L/investment, marketing and digital strategy and omnichannel commercialization.
• Directed integrated omnichannel, digital, analytics, retail, e-commerce and shopper marketing strategies to optimize user acquisition, conversion, consumer engagement, and retention
• Orchestrated cross-functional global leadership across R&D, industrial design, supply chain, legal, finance, marketing, digital and commercial teams.

VP Marketing — Garnier USA - L'Oréal USA - New York, NY

• Led the U.S. hair-color category, including brand strategy, innovation pipeline and portfolio management.
• Delivered sustained market-share growth and created the #1 multicultural hair-color line in the U.S.

Marketing Director — Australian & New Zealand Wines - Pernod Ricard USA - Purchase, NY

(2011-01 - 2012-12)

• Developed U.S. innovation and portfolio growth strategies, including launch strategy for new SKUs and growth plans.
• Introduced Moscato to accelerate brand performance and sustainable profitable growth.

Director of Events & Business Growth - Chelsea Piers - New York, NY

(2009-01 - 2010-12)

• Designed and led large-scale events that boosted customer acquisition, retention and revenue growth.
• Managed a 20+ cross-functional team owning marketing, commercial strategy, operations and customer experience.

Marketing & Innovation Director - Cadbury Schweppes - Paris, France

(2005-01 - 2008-12)

• Directed global innovation pipeline, portfolio and brand strategy across the beverage division.
• Launched multiple award-winning product innovations across international markets, driving double-digit revenue growth and market-share expansion.
• Led cross-functional teams across R&D/formulation, packaging, supply, finance, manufacturing, marketing and legal from insight through market launch.

Marketing Manager - Cadbury Schweppes - Madrid, Spain

(2002-01 - 2004-12)

• Managed marketing and trade marketing activation strategies and P&L for the soft drinks and juices portfolio.
• Developed award-winning products and delivered double-digit growth; directed sales strategy, trade marketing, PR and national retail activation.
• Moved the juices brand from third position to market leadership and launched the fastest-growing and most successful innovation; won 1st Place at the National Packaging Awards.

Marketing & Innovation Manager - AsproParks - Madrid, Spain

(2000-01 - 2001-12)

• Developed and executed marketing plans that strengthened positioning and established the company as a market leader in leisure and entertainment.
• Managed end-to-end innovation planning and execution, increasing brand awareness, customer engagement, revenue opportunities and sustainable growth.

Finance Department - Armani - London, England

(1999-01 - 2000-12)

• Led Y2K compliance initiatives and optimized supplier-to-retail financial operations.

Master's & Bachelor's - Economics, Business Administration & Marketing - CEU / Complutense University

European Business Certificate - Marketing & International Trade - ESCE École de Commerce International

Internship - Disney

Internship - Banco Santander