Amazon, Nashville, TN
Global Head of Marketing, Amazon Global Logistics|2025 - 2026
Lead global marketing strategy for a $2B+ logistics business, overseeing brand, GTM, digital and demand generation functions in a complex, multi-stakeholder environment.
- Delivered 1300% in-year ROI through integrated demand generation campaigns (paid, content, social & SEO)
- Increased organic engagement by 57% through segmentation, behavioral targeting, and AI-led personalization.
- Represented AGL at 1P/3P events, generating 400+ high quality leads and elevating brand positioning.
- Transformed Voice-of-Customer operations by introducing AI-based sentiment analytics and governance models that embedded customer insights into product roadmaps, delivering a 40 bps uplift in NPS.
- Implemented martech upgrades across content systems, analytics, and workflow automation to scale marketing programs globally
United Parcel Service (UPS), Atlanta, GA
Vice President, Global Marketing | 2022 - 2024
Directed global marketing strategy for a multi-business ($5B) solutions organization operating in enterprise logistics, technology, and services.
- Successfully launched industry-first End-to-End Supply Chain Orchestration SaaS platform (Symphony); secured 30 new customers for $310M incremental revenue.
- Delivered 30%+ margins using optimized usage-based pricing, tiered subscriptions, and value-led packaging.
- Generated $5M in operational saving using ML models to optimize workflows built on connected Data-lakes.
- Increased digital revenue by 45% YoY to $80M through integrated demand campaigns (Paid Search, Email, ABM), while sustaining an NPS above 50.
- Implemented pricing automation increasing throughput by +52% and boosting win rate +8%.
- Modernized global marketing operations, delivering a $2M P&L improvement through process transformation.
- Strengthened brand positioning in Gartner’s 3PL Magic Quadrant through improved narrative.
United Parcel Service (UPS), Atlanta, GA
Director, Product Marketing (SCS)| 2020 - 2022
Drove digital growth, product strategy, demand generation, and value proposition development for a $3B global P/L
- Grew online traffic 53% through SEO, UX enhancements, and improved ROAS
- Elevated thought leadership by scaling digital channels (webinars, virtual events, podcasts), attracting 10K+ attendees and generating 500+ MQLs.
- Led an enterprise Win-Back GTM strategy generating $6M incremental revenue within six months.
- Partnered closely with C-suite and investor relations on messaging tied to market trends, customer insight, and P&L performance.
Senior Manager, Corporate Strategy |
2019 - 2020
Owned cross-border expansion strategy, competitive insights, and global market analysis.
- Developed strategic growth plan for emerging markets presented to the Executive Committee and Board.
- Built cost model for competitive B2C eCommerce delivery offerings, impacting network & pricing strategy.
Senior Marketing Manager/ Revenue Management | 2013 - 2019
- Launched eCommerce Marketplaces GTM strategy to drive US-APAC exports; secured $8M incremental revenue.
- Drove $21M in profit through agile revenue management and dynamic pricing dashboards (tableau, BI) for real-time adjustments.
- Delivered $13M profit impact during special assignment in Singapore improving peak pricing models.
- Strengthened brand credibility through customer stories, testimonials, and SMB marketing initiatives at UPS Reseller/Partner channels.
Senior Product Marketing Manager |2010 - 2013
- Led global product marketing launches for digital shipping & analytics platforms generating $360M (2012) and $178M (2011) incremental revenue.
- Grew revenue $17M with the launch of data-driven win back campaign.
- Reduced churn by implementing a modern CRM-based onboarding and engagement strategy.
Allegheny Technologies (ATI), Charlotte, NC
Manager, Marketing & Business Development | 2008-2010
Led commercialization and strategic growth initiatives for industrial and engineered materials businesses.
- Generated $5M incremental revenue through adjacent market expansion initiatives.
- Relaunched GTM strategy for nuclear energy product line unlocking $15M additional revenue potential
Battelle, Columbus, OH
Program Manager, Innovation & IP Commercialization | 2003-2008
Consulted industrial and CPG clients on Product innovation, IP strategy and enterprise R&D commercialization.
- Delivered 15% revenue growth by commercializing new products and developing new intellectual property.
- Developed an advanced re-sealable packaging technology for a leading global food manufacturer.
- Advised major sports brand on next generation golf clubs, resulting in a patent.
Additional Experience
Velocys Inc. - Developed innovative manufacturing process; awarded multiple patents.
Tata Motors - Supported design of next-gen lightweight automotive components
