Cassandra Henson

With over ten years of experience in sales and marketing at The Goodyear Tire & Rubber Company, I am a customer development manager who identifies and tracks key performance indicators, collaborates with revenue management to create custom programs, and prospects and grows relationships with various accounts.

The Goodyear Tire & Rubber Company Customer Development Manager – Salt Lake City, UTFebruary 2020 - Present

• Coordinate dealer visits and schedule travel through Concur. 
• Complete and submit expense reports. 
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• Track and communicate key performance indicators to internal leadership and clients.
• Support dealers and end consumers as their primary contact in all communications. 
• Develop and present custom programs that maintain profitability while encouraging growth. 
• Prospect and grow relationships with car dealers, national accounts, and government accounts.
• Provide product and sales trainings to retail associates that encourages them to sell based off a customer’s needs. 
• Support credit and finance teams when collecting current balances within a timely manner.

• Act as a business consultant to over 170 Goodyear dealers in terms of account management and growing the business as part of a two-step distribution model in Minnesota, North Dakota, South Dakota, Wisconsin and Iowa.
• Become a trusted representative through consistent communication of tire and program knowledge.
• Consistently promote the sell-in of tires as a profitable revenue stream to service focused dealers, resulting in a growth of 18% in 2018.
• Develop customized training and stocking solutions based on joint business plans created with key decision makers.
• Leverage resources such as Rewards Plus to capture share of account with new and existing G3X dealers.
• Collaborate with wholesale business managers to ensure effective two-way communication & profitable growth of products aligned with the overall business strategy.

• Planned and managed product booths, informational sessions, tires, and vehicles for annual customer conference.
• Coordinated and executed strategies for out-of-market activations, such as Akron Born and Blimp Sky Dive.
• Drafted and implemented budgets for the brand communication team.
• Managed driving school sponsorships, such as Bondurant School of High-Performance Driving, and use of assets.
• Managed post-purchase programs such as the 30-Day Goodyear Pledge and Roadside Assistance.
• Collaborated with cross-functional teams to develop Douglastires.com and enhance consumer experience on Walmart.com.

Northern Arizona University - Flagstaff, AZBachelor of Business Administration with a global emphasisDecember 2012