Chanel Scott

Data-driven marketing leader with 12+ years of experience driving customer acquisition, engagement and conversion through strategic lifecycle marketing strategies. Proven success in building scalable programs, optimizing deliverability, reach and executing testing methodology to increase touch, conversion rates and increase revenue & brand awareness. Deep experience with segmentation, personalization, campaign analytics and cross-functional execution within highly regulated industries - particularly within Financial Services.

Marketing Compliance – Sapphire Strategic Partnerships & Experiences - JP MORGAN CHASE - Wilmington, DE

(2021-02)

Hired as part of the core 10-person start-up team supporting the development of the highly-confidential "net-new" Chase Sapphire Reserve Airport Lounge program.

• Third Party Oversight (TPO) including all contractual obligation tracking & reporting - key project management of clients and vendors executing lounge operations.
• Defined KPIs and reporting frameworks to evaluate campaign performance, engagement, and risk mitigation as well as mitigation strategy and process.
• Led initiatives to improve data integrity and segmentation accuracy, supporting targeted outreach.
• Developed scalable processes/controls that enhanced campaign execution efficiency / performance tracking.
• Cultivated comprehensive go-to-market strategy designed to achieve an unparalleled customer experience for Chase Sapphire Reserve cardholders & enhance the travel journey through strategic development of "surprise & delight" product offerings in-lounge.
• Developed and executed all policies & procedures used for daily lounge operations; Owned internal control approval process and managed all governance framework testing.
• Partnered cross-functionally with marketing, analytics, and compliance teams to support data governance and campaign execution standards, ensuring regulatory alignment across digital channels.

Digital Marketing Manager, Enterprise (Email & Acquisition Focus) - HERFF JONES | VARSITY BRANDS - Indianapolis, IN

(2019-09 - 2020-12)

Hired by Bain Capital during pre-IPO company transformation phase to manage enterprise-wide marketing team (10 total direct reports) and execute new strategic marketing initiatives targeting students & parents.

• Built and implemented the email acquisition strategy for new sales and marketing campaigns increasing customer growth, engagement, and conversion rates.
• Launched and optimized multi-stage email campaigns to drive customer acquisition and retention.
• Improved open rates and CTR through structured A/B testing of subject lines, creative, and CTAs.
• Developed targeted segmentation strategies to deliver personalized, high-converting email experiences.
• Partnered cross-functionally to align messaging across digital channels to improve the customer journey.
• Delivered campaign reporting and insights, providing data-driven recommendations to optimize performance.

Digital Marketing Execution Lead (Email SME) - JP MORGAN CHASE - Wilmington, DE

(2018-08 - 2019-09)

Served as the Campaign Manager responsible for all digital, direct mail, email, social, print, web (micro-sites/landing pages) and content development as well as all co-branded asset and collateral development.

• Ensured deadlines & project management timelines were met through execution and launch of campaigns.
• Executed large-scale email marketing campaigns in highly-regulated environment, ensuring compliance and QA.
• Managed end-to-end campaign execution, including HTML asset delivery, QA, deployment, and performance tracking.
• Developed tagging structures and tracking frameworks for cross-channel attribution and reporting.
• Collaborated with legal/compliance teams to ensure regulatory adherence/compliance (CAN-SPAM, internal policies).
• Led project timelines and stakeholder coordination to ensure on-time campaign delivery.

Strategic Marketing Manager (ROI) - THOMAS PUBLISHING - New York, NY

(2014-09 - 2016-03)

• Developed and executed multi-channel marketing campaigns, including email programs to drive lead generation.
• Partnered with clients to optimize digital marketing performance through analytics and segmentation.
• Launched ROI-focused initiatives that generated $650K in retained revenue within six months.

Sports & Entertainment - Senior Analyst - MADISON SQUARE GARDEN - New York, NY

(2014-05 - 2014-09)

• Managed email database segmentation and targeting strategies to drive ticket sales and fan engagement.
• Executed A/B testing using Adobe tools to optimize campaign performance and personalization.
• Supported website and campaign tracking through tagging and QA processes.

Global Business Intelligence & Analytics - Analyst - SCHOLASTIC INC. - New York, NY

(2012-09 - 2014-05)

• Responsible for analyzing total performance of the Scholastic Student, Teachers & Kids brands and providing readouts to stakeholders highlighting key insights and engagement trends in reporting.
• Built dashboards and reporting tools to analyze marketing performance and customer behavior.
• Supported campaign analytics and insights for data-driven marketing decisions.

Senior Associate - CALIBER CORPORATE ADVISORS - New York, NY

(2011-07 - 2012-09)

• Built and maintained relationships with top-tier media outlets including financial, fin-tech, and trade publications to secure consistent coverage.
• Created compelling content including press releases, blogs, white papers, executive bios, etc.
• Collaborated with internal teams (digital, content, design) & stakeholders to execute multi-channel campaigns

Bachelor of Arts (B.A.) - Communications - Marymount Manhattan College (2011)

Bachelor of Fine Arts (B.F.A.) - Creative Writing - Marymount Manhattan College (2011)