Marketing and Brand Strategy Coordinator
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I am a Marketing and Brand Strategy Coordinator with experience in social media marketing, campaigns, creative direction, event planning, and public facing communications. I focus on building brand presence through thoughtful strategy, strong visual storytelling, and real world engagement. My background spans marketing, advertising, and PR, with hands on experience in campaign planning, social content, and live events. I am especially interested in roles where creativity and strategy intersect and where ideas are shaped with the audience in mind.
I am a Marketing and Brand Strategy Coordinator with hands on experience in digital media, social media strategy, brand activations, and event marketing. I currently work with the Philadelphia Independence Visitor Center, where I manage and create content for the Phambassadors social media presence, track performance metrics, and shape storytelling that highlights authentic Philadelphia experiences. At Temple University Fashion and Business, I serve as Vice President and lead the organization’s marketing strategy, promotional campaigns, content calendar, and event rollouts while overseeing marketing, DEI, and social media teams. My experience also includes brand ambassador and campus marketing roles with DoorDash and Campus Philly, where I supported local promotions, community engagement, and partnerships with businesses. Across roles, I bring a strong mix of creative direction, strategic thinking, and real world execution across marketing, advertising, PR, and live events.
Bachelor of Business Administration in Marketing at Temple University’s Fox School of Business, with coursework in marketing management, brand strategy research, consumer behavior, media planning, digital media and advertising, customer data analytics, marketing research, persuasive writing, art direction, and digital design tools. Additional coursework includes economics, accounting, statistics, business law, operations management, leadership, negotiation, and ethics.