Chris Rohr

• Leading and Developing Teams – A motivator and builder of high-performing teams through effective recruiting, training, coaching, and mentoring. I am collaborative and I empower my teams to experience, learn, and grow. 
• Strategic Planning and Execution – Expert at understanding market conditions and customer imperatives. Able to develop and execute innovative strategies and plans that attain goals and exceed expectations.
• Business and Sales Transformation – Skilled at understanding the drivers of business success. A competitive leader who can champion and facilitate positive organizational change while managing with emotional intelligence.
• Strategic Account Management – Extensive experience working with diverse retail customers; actively listening to uncover their needs, and developing plans and programs to achieve mutual goals. 
• Relationship Building – Able to create and build strong business relationships both internally and externally by being authentic and keeping my commitments. Effective at forging partnerships that support and grow sustainable businesses.
• Personal Core Values – I am an honest, empathetic, and self-aware leader who manages with integrity and motivates my team to get results. A trustworthy team player who builds business and serves customers with passion and high energy.

• Sales Strategy and Execution – Between 2012 and 2015, while at General Cigar, developed the business case and go-to-market strategies to introduce the company’s products into the c-store, grocery, drug, military, and mass channels. This required new packaging, trade marketing programs, logistics, and other business management tools. In less than 3 years distribution had grown to over 42,000 new points of distribution. 
• New Business Development – In 2022, developed a customized Krispy Krunchy food service program which focused on 5 high-velocity potential items curated for convenience store chains that operated smaller footprint stores. This new program gained over 1,100 new retail placements in less than 8 months. Incremental sales increased by 11%. 
• Cross-Functional Collaboration – In 2023, designed and facilitated ideation sessions to foster stronger vertical alignment between BAKEMARK’s functional departments (R&D, Operations, Sales, etc.) and the related functions of its customers. This deeper level of engagement resulted in increased sales and revenue of 9% among the company’s top 4 largest customers. In addition, time to market for new items was reduced by 25 days (90 days to 65 days). 
• Distribution Networks – While at Gatorade, Designed, coordinated, and led the rollout of a national wholesaler merchandising incentive program to address rural distribution voids. The key tactic was driving increased drop sizes which made delivery more cost effective. This program delivered incremental case sales of +13.4%, increased revenue by 8.7%. and market share by 2.8 points. 
• Culture Building – Conceptualized and designed a Reward and Recognition program intended to boost employee morale and retention while at Philip Morris. After implementation, year-over-year employee retention improved by 13.7%. Employee surveys indicated job satisfaction increased by 34%. This program was subsequently rolled out to the whole company.

Graduated with a BA in communications