Christian Joransen

Hospitality sales executive with 30+ years of experience and a career foundation built in Marriott full-service, luxury, resort and convention hotels. Extensive experience leading group sales strategy, developing high-performing sales teams, building customer and community relationships, and securing complex convention and citywide business. Proven success with Marriott luxury resort and convention portfolios, including programs reaching 1,600 peak rooms and regional sales production exceeding $50M.

Career experience in Sales & Marketing, Revenue Optimization and Group Strategy brings a strong understanding of pricing, displacement, forecasting, pace, business mix and total hotel revenue. Most energized by leading salespeople, working directly with customers, partnering with CVBs and destination organizations, and building long-term group and convention business.

Regional Director of Sales & Marketing - Vision Hospitality Group - Nashville, TN

(2026)

Total Topline Revenue Portfolio - $38M

• Lead sales and marketing strategy across seven Hilton and Marriott hotels, partnering with Revenue Management and hotel leadership to drive revenue, strengthen market share, and improve group and transient performance.
• Accelerated the ramp-up of Tempo by Hilton Nashville Midtown, increasing its market share index from an average of below 75% to consistently being over 95%, with continued upward momentum.
• Repositioned Tempo’s group pricing and competitive strategy to better align with market demand and its competitive set, while expanding entertainment business through targeted account development and partner channels.
• Coach and develop Directors of Sales and sales team members, strengthening accountability around prospecting, conversion, account penetration and pipeline development.
• Drive new business across corporate, association, entertainment, sports, healthcare, government and SMERF segments throughout Nashville, Franklin/Cool Springs and Smyrna/Murfreesboro.
• Developing the company’s 2027 sales bonus plan and redesigning production goal measurements and performance scorecards to align incentives with hotel revenue goals, strengthen sales team accountability for results.

Director of Sales & Marketing - Sun Development - St. Augustine, FL

(2025 - 2026)

Renaissance World Golf Village | Total Topline Revenue - $17M

• Led sales and marketing through an ownership transition, protecting key customer relationships while restructuring the sales organization around new ownership priorities.
• Finished 11% above 2025 sales productivity goal through targeted staffing, account strategy and disciplined sales execution.
• Partnered across Sales, Revenue Management and Operations to maintain group production, business mix and commercial momentum during property transition and renovation planning.

Regional Director of Sales & Marketing - Atrium Hospitality - Florida

(2018 - 2025)

Total Topline Revenue Portfolio - $38M

• Directed multi-property commercial strategy for Renaissance World Golf Village, Marriott Coral Springs and Embassy Suites Tampa USF across resort, golf, group, leisure and corporate segments.
• Consistently exceeded annual sales goals by as much as 25%; generated more than $1M above budgeted room revenue and improved RevPAR 10%.
• Recovered a projected 2,500-room-night and $500K+ revenue shortfall through targeted account acquisition, market repositioning and sales initiatives.
• Led and developed multi-property sales teams while partnering with Revenue Management and Operations on pricing, demand strategy, production and profitability.

Director of Sales & Marketing - Sheraton Gunter Hotel - San Antonio, TX

(2016 - 2017)

• Led commercial turnaround of a historic full-service hotel, generating $1.2M in incremental revenue and improving GOP by $326K.
• Increased market share 25%, contributed to the hotel's first profitable quarter in years, and improved client retention 10%.

Senior Account Executive - JW Marriott Indianapolis / Downtown Marriott Cluster - Marriott International - Indianapolis, IN

(2013 - 2016)

Total Topline Revenue - $125M

• Led strategic group sales for JW Marriott Indianapolis and a four-hotel downtown Marriott cluster, managing major convention, association and corporate opportunities reaching 1,600 peak rooms.
• Exceeded sales goals by as much as 40% and generated $1.5M in incremental revenue over three years.
• Secured new accounts producing more than $500K annually while expanding relationships with meeting planners, corporate and association customers.
• Partnered closely with Visit Indy to develop citywide opportunities, strengthen destination relationships and grow convention business from strategic feeder markets.
• Worked across Revenue Management and hotel operations to evaluate group patterns, pricing, availability and total revenue opportunity.

Regional Director of Sales - Florida Resorts - Marriott International - Florida

(2011 - 2013)

Total Topline Revenue Portfolio - $800M+

• Launched and lead regional group sales strategy across 10 premier Florida resorts, including JW Marriott, Ritz-Carlton, Gaylord, Renaissance and Marriott destinations.
• Led a high-performing sales organization responsible for approximately $40M in annual goals; achieved 113% and 118% of goal, producing approximately $45M and $52M in consecutive years.
• Improved group booking conversion 30%, generating approximately $2M in incremental annual business while recruiting, coaching and developing regional sales talent.
• Developed relationships with national accounts, meeting planners, third-party partners and destination organizations across luxury resort, incentive, association and corporate group segments.

Regional Senior Sales Manager - Marriott International - Boston, MA

(2010 - 2011)

• Produced $19.2M in sales, outperforming the next-highest sales manager by approximately 25%, and generated more than $500K in new annual corporate and association account production.

Senior Account Executive - Marriott International - Newport, RI

(2008 - 2010)

Earlier Commercial Leadership

Director of Revenue Optimization - Starwood Hotels & Resorts - Boston, MA

(2007 - 2008)

• Led revenue optimization strategies contributing to a $4M topline increase and 18.6% revenue growth; developed pricing strategies and processes to strengthen hotel revenue performance.

Director of Group Strategy - Marriott International - Boston, MA

(2006 - 2007)

Senior Sales Manager / Regional Sales Manager - Marriott International

(1995 - 2005)

B.S. - Management & Marketing - Keene State College