Alexander Cabuslay Pasion

Results-driven hospitality sales and commercial leader with 20+ years of international experience across renowned luxury brands including JW Marriott, Le Méridien, and Shangri-La Hotels & Resorts. Proven track record of driving revenue growth, developing key accounts, expanding market share, and leading high-performing sales teams across Asia-Pacific and the Middle East. Strong expertise in strategic sales planning, business development, MICE, corporate and leisure markets, revenue optimization, market development, and client relationship management, with a proven ability to build lasting partnerships, identify new business opportunities, and deliver sustainable commercial results in highly competitive luxury hospitality environments.

Director of Sales - MICE - JW Marriott, Hanoi - Hanoi, Vietnam

(2019-05 - 2025-05)

450 Keys and 17 Function Rooms

• Implements annual sales activity plan with measurable targets and expense budget to achieve budgeted revenues
• Personally handles and actively supervises the management of key accounts in each of the revenue contributing market segments
• Responsible for continuous assessment of pipeline accounts of each sales manager to evaluate its viability and potential
• Works closely with Sales Manager to ensure effective and seamless transfer of "new business account managed business"
• Drives cross selling to other Marriott Hotels & Resorts
• Attends trade shows and sales missions as outlined in the Marketing Plan, in charge of international accounts
• Oversees the end-to-end management of familiarization (FAM) groups, including inquiry handling, planning, coordination, and flawless execution
• Through the use or Marketing Revenue Suite (MRS), participates in the development of marketing strategies for specific accounts or segments
• Assist DOSM to develop, implement and keep current the various segments of the marketing communications plan related to sales
• Keeps abreast of current and future competitors products, pricing and sales programs and deploys resources to efficiently optimize RevPar and achieve or maintain the leading market position
• Sits and actively participates in the regular revenue strategy meetings and implement action relevant to sales
• Handles leads and inquiries from GSOs, LPC, NSO and follow up accordingly with events management team

Director of Sales - Le Meridien Chiang Mai - Chiang Mai, Thailand

(2016-04 - 2019-04)

383 Keys and 13 Function Rooms. Now rebranded to Marriott Chiang Mai

Cluster Director of Sales - Shangri-La Hotel, Rasa Sayang Resort & Spa & Golden Sands Resort, Penang - Penang, Malaysia

(2014-06 - 2015-09)

Rasa Sayang (303 Keys & 9 Function Rooms) / Golden Sands (387 Keys / 5 Function Rooms)

Director of Sales - Shangri-La Hotel, Doha - Doha, Qatar

(2013-07 - 2014-06)

Pre Opening Team 272 Keys 42 Service Apartments & 9 Function Rooms. Rebranded to JW Marriott Doha

Director of Sales - Shangri-La Hotel, Chiang Mai - Chiang Mai, Thailand

(2011-01 - 2013-06)

277 Rooms and 10 Function Rooms

Director of Business Development - Traders Hotel Manila - Manila, Philippines

(2008-10 - 2010-12)

309 Keys & 9 Function Rooms. Rebranded to Hotel Jen

Corporate Management Trainee - Shangri-La Bangkok - Bangkok, Thailand

(2008-07 - 2008-09)

Corporate Management Trainee - Shangri-La Boracay, Resort & Spa - Makati, Philippines

(2008-04 - 2008-06)

Pre Opening Team

Corporate Management Trainee - Shangri-La Hotels & Resorts – NSO - Makati, Philippines

(2007-10 - 2008-03)

Corporate Management Trainee - Traders Hotel Manila - Manila, Philippines

(2007-05 - 2007-09)

Sales Manager - Traders Hotel Manila - Manila, Philippines

(2003-10 - 2007-04)

Sales Coordinator – Travel Trade & Communications - Traders Hotel Manila - Manila, Philippines

(2002-06 - 2003-09)

Meetings and Services Coordinator & F&B Assistant - Traders Hotel Manila - Manila, Philippines

(2001-08 - 2002-05)

Guest Services Specialist – Front Office - Traders Hotel Manila - Manila, Philippines

(1999-07 - 1999-12)

Bachelor - Hotel and Restaurant Management - Polytechnic University of the Philippines