Christina Paul

Skilled in translating consumer insights and brand objectives into compelling campaigns, digital content, partnerships, and elevated customer experiences that increase awareness, engagement, retention, and sales. Proven ability to support quarterly revenue growth through strategic marketing initiatives, relationship-driven clienteling, product storytelling, and targeted customer acquisition. Strong cross-functional collaborator with a passion for luxury brand building, digital strategy, consumer behavior, and innovative marketing experiences that deliver measurable business impact.

Social Media & Content Coordinator - Loreal | Kiehl's Since 1851 - New York, NY

(2024-08)

• Executed social media content strategies across Omni channel platforms to increase brand awareness, consumer engagement, product discovery, and business revenue.
• Led initiatives aligned with product launches, seasonal campaigns, and market trends.
• Proficiency in marketing tools (GA4, Google Merchant, Klaviyo, Shopify, Meta Business Suite, HubSpot, Canva, Salesforce Marketing Cloud, etc)
• Work closely with E-commerce, marketing, PR, and influencers to manage execution of concepts to successful event/activations.
• Ability to use KPI's, data orientation, and creative thinking to generate engaging social content, in alignment with brand identity.

Ecommerce Manager - Glory Apparel NYC - New York, NY

(2023-01 - 2024-04)

• Developed strategic social media incentives, product education, and personalized customer initiatives to drive Omni-channel engagement.
• Maintained client relationships through personalized outreach, contributing to a 25% increase in customer experience, targeted customer recommendations, repeat purchases, and many more KPI's.
• Supported digital product uploads ensuring accurate information, imagery, pricing, and promotional details.
• Leveraged customer insights to create a seamless customer experience across digital and physical channels.
• Coordinated with cross functional teams to deliver a consistent Omni channel experience in alignment with brand's identity.

Visual Merchandising Assistant - Peter Manning NYC - New York, NY

(2020-08 - 2023-01)

• Interpret visual directives to implement high impact experiences and showroom layouts, that align with brand standards.
• Document and analyze competitive trends, consumer behavior, and store displays to identify opportunities to improve strategy.
• Collaborated with PR, Marketing, Store Directors, and VP to ensure alignment on campaigns, activations, product launches, and budgeting.
• Proficiency in VM tools (PowerPoint, Excel, Photography, Outlook, MS Office).
• LED the development of creative retail environments to execute customer experience and raise customer engagemen.

B.B.A. - Fashion Merchandising - LIM College