Shivon Charles

Coordinated group members and assigned content concepts under the direction of the Marketing Director to maintain brand alignment. Managed submission timelines and tracked asset delivery to ensure all video and social content was completed and published on schedule. Conceptualized and executed an organic strategy for a new Instagram account, driving a video to 12K+ views with fewer than 100 followers.

Social Media & Content Coordinator - Chroma - Los Angeles, CA

(2026-01)

• Coordinated group members and assigned content concepts under the direction of the Marketing Director to maintain brand alignment.
• Managed submission timelines and tracked asset delivery to ensure all video and social content was completed and published on schedule.
• Conceptualized and executed an organic strategy for a new Instagram account, driving a video to 12K+ views with fewer than 100 followers.
• Facilitated communication between talent and marketing leadership to streamline group promotion schedules.

Social Media & Influencer Marketing Intern - Styied Wigs - Los Angeles, CA

(2024-10 - 2025-12)

• Increased Instagram engagement by 2066% (from 300 impressions to 6.5K) and TikTok engagement by 40%, creating high-performing content that boosted brand visibility.
• Led an influencer marketing campaign that surpassed 500 applicants, identifying and narrowing down candidates to match brand criteria.
• Coordinated calls with influencers to ensure they successfully executed campaigns in line with brand expectations.
• Developed social media strategies, including interviews and trending content, to grow visibility across platforms.

Content Creator - Forever 21 - Remote

(2024-03 - 2025-12)

• Increased brand visibility by 21% through high-performing photo and video content for Instagram, TikTok, and LTK, directly driving sales.
• Developed and executed influencer marketing proposals that boosted engagement and measurable conversions.
• Collaborated on creative direction for campaigns featured on official digital channels to align with brand identity.

Content Creator / Brand Ambassador - SHEIN - Los Angeles, CA

(2023-08 - 2025-12)

• Created social media content for Instagram and TikTok, focusing on fashion styling and product promotion.
• Styled outfits and participated in brand campaigns and event appearances to increase consumer engagement.

Events Marketing / Content Creator - Alani Nutrition - Los Angeles, CA

(2022-03 - 2025-12)

• Created content and experiential activations to promote products to target college demographics.
• Aligned field marketing strategies with social media trends for maximum campaign reach.

Events Marketing / Content Creator - Pretty Little Thing - Los Angeles, CA

(2022-03 - 2024-08)

• Styled and created trend-driven content that contributed to over 100+ purchases using personal discount codes.

Bachelor of Arts - Biology - California State University Northridge (2023)

Bachelor of Science - Kinesiology Dance - California State University Northridge (2023)

Minor - Marketing - California State University Northridge (2023)