Alden Johnson

I’m a social media and digital content professional with hands-on experience creating, managing, and growing brand presence across Instagram, TikTok, and other platforms. I specialize in short-form video, content planning, and engagement-driven storytelling, with experience supporting both agency and in-house marketing teams.

I’ve worked on content creation, social strategy, analytics, and campaign support for lifestyle, retail, and service-based brands, helping drive audience growth and engagement through trend-aware, visually strong content. I’m highly organized, creative, and comfortable working on-site to capture and produce authentic social content.

PUBLIC RELATIONS INTERN KC Projects Public Relations | Birmingham, Alabama 

Fall 2025

Supported an award-winning boutique agency, collaborating on projects for 6+ clients across industries including construction, food and beverage, retail, and wealth management.

Assisted in drafting press releases, media pitches, social media posts, and campaign collateral to enhance client brand visibility.

Coordinated research and media lists to identify strategic opportunities for client exposure.

Supported social media strategy by creating 50+ graphics that helped drive engagement.

Conceptualized and planned a client campaign, including finalizing digital deliverables and presenting them for approval.

VIDEO INTERN LeadAbroad | Remote 

Summer & Fall 2025

Managed TikTok account, creating and posting 150+ videos, gaining 1,000+ new followers.

Created 75 Instagram Reels videos, generating 8,600+ new leads and 600+ new customers.

Sorted and edited 2,500+ video files using TikTok and CapCut PRO; developed weekly campaigns aligned with trends.

Collaborated remotely with team members to meet social media marketing goals.

SOCIAL MEDIA INTERN Indian Hills Tennis Club 

2024 - 2025

Created video content and graphics promoting in-store brands and tennis clinics, increasing community engagement.

SOCIAL MEDIA & PHOTOGRAPHY INTERN LeadAbroad | Rome, Italy 

Summer 2024

Developed content strategies and campaigns for social media platforms.

Partnered with local companies to enhance revenue and social media presence through targeted digital strategies.

RETAIL & SOCIAL MEDIA ASSISTANT Gus Mayer | Birmingham, Alabama 

2021 - 2025

Assisted customers with personalized shopping experiences and facilitated sales.

Managed TikTok account content and supported Instagram strategy, expanding social reach.

Bachelor of Arts in Public Relations with a minor in Creative Media from the University of Alabama (expected May 2026). The focus of my coursework is on audience engagement, content creation, digital media production, and strategic communication. Through practical projects and real-world applications, I have strengthened my abilities in social media strategy, visual storytelling, and creative problem-solving.