Owner, Creative Director
Liquidcanvas Studios, LLC
08/2001 - Present
Chambersburg, PA, US
Founded and operate a boutique creative studio delivering branding, digital design, UX strategy, and marketing solutions to startups, nonprofits, and mid-sized businesses across various industries.
Key Skills & Accomplishments:
- Brand Identity & Development – Created compelling visual identities, brand guidelines, and messaging frameworks for new and evolving businesses.
- Web & UX Design – Designed and launched responsive, user-centered websites and landing pages using WordPress, HTML/CSS, Figma, and Adobe Creative Suite.
- Marketing Strategy & Execution – Led end-to-end campaigns across social, email, SEO, and print—helping clients grow visibility, engagement, and leads.
- Client Relations & Project Management – Built and maintained long-term relationships, managing timelines, budgets, and creative direction from concept through delivery.
- Creative Consulting – Advised clients on digital transformation, storytelling, and content strategies to elevate their brand presence and audience connection.
- Photography & Visual Content Creation – Provided professional photography, art direction, and creative assets for both print and digital needs.
- Copywriting & Content Strategy – Crafted engaging copy and content frameworks aligned with brand voice, target audience, and conversion goals. Original and AI-Generated Content.
Senior Manager of Marketing and User Experience
Global Data Consultants, LLC
08/2014 - 10/2024
Chambersburg, PA, US
Spearheaded all branding and marketing initiatives for the organization in addition to the design and development of user interfaces for web applications, cloud platforms, and mobile solutions, ensuring seamless functionality and user satisfaction across diverse client bases, including Fortune 500 companies.
- Defined brand positioning to enhance engagement and conversion rates, contributing to a 70.2% increase in web traffic and 57.2% growth in engagement year-over-year.
- Boosted online presence by achieving a 27.9% increase in organic website traffic year-over-year optimizing SEO strategies with an 81.9% increase of key events.
- 69% active user increase year-over-year for main SEO landing pages with a staggering 1,240% increase in active user for the GDC capabilities landing page resulting in a 128.3% increase in CTA form submissions.
- Led cross-functional teams, including Creative, Media, Sales, and eCommerce, to ensure cohesive brand messaging and best-in-class customer experiences across all marketing touchpoints.
- Developed an extensive email marketing campaign that grew subscribers to over 16,000 in 2024, resulting in a 2,482% increase YOY in email referrals to the website, an open rate of 28.9%, and a click rate of 62.9%.
Director of Creative Services and Marketing
Carlisle Productions, Inc.
09/2007 - 09/2014
Carlisle, PA, US
- Directed and developed the redesign of event-focused digital platforms, integrating modern UI/UX principles to enhance user engagement and drive over $98 million in annual local economic impact.
- Led the creative vision for digital and print media, ensuring cohesive brand storytelling across web, mobile, and event touch points.
- Managed a team of designers, developers, and PR specialists to create dynamic user experiences, resulting in improved event registration workflows and audience satisfaction.
- Streamlined and organized event magazine production, integrating user accessibility features and achieving annual cost savings exceeding $140,000.
- Developed and executed targeted outreach strategies, including partnerships with Ford, GM, and Chrysler, social media engagement, truck club outreach, and exclusive enthusiast programs to enhance event experiences.
- Managed large-scale marketing budgets, optimizing spend and increasing ROI by implementing data-driven decision-making frameworks.
- Reported multi-year record gate and showfield attendance, reinforcing the event’s position as a premier destination for truck enthusiasts and aftermarket brands.
