Cindy H.

Passionate, curious, results-driven, strategic creative leader and award-winning brand storyteller with extensive agency experience in developing creative solutions that drive results for B2C and B2B clients. 10+ years of proven success in building and elevating high-performing teams and their work, mentoring talent, and driving measurable business growth.

Creative Director - Epsilon - Chicago, IL

(2017-08 - 2026-03)

• Led strategic communications, content development, and creative direction for B2B and B2C clients.
• Developed creative briefs that clearly outlined campaign requirements and consumer insights, providing a clear roadmap for the creative team.
• Leveraged data to evaluate creative effectiveness and inform future marketing efforts.
• Served as senior client partner, presenting strategic and creative recommendations, consulting, and helping clients achieve desired results.
• Led and mentored multidisciplinary creative team, providing strategic direction, actionable feedback, and creative leadership, while ensuring work remained on target, on strategy, on time and on budget.
• Managed project scopes, team workload, staffing, timelines, resources, and external partners.
• Developed brand systems, guidelines, templates and workflows that enabled teams to work more efficiently while maintaining consistency and creative quality.
• Reduced employee attrition by improving team culture, collaboration, communication and engagement.
• Created content, content calendars, and led multiple award-winning campaigns for NFL that increased fan engagement, client satisfaction, and business growth.
• Pitched and won the Green Bay Packers account, resulting in a 6-year, $2M+ contract.
• Oversaw the development of award-winning campaigns for Green Bay Packers.
• Concepted and wrote thought leadership articles for the Epsilon company blog.
• Contributed to business development and new business efforts.
• Implemented new processes leveraging AI tools that improved collaboration and efficiencies.
• Oversaw industry award submissions for the creative team, resulting in 22 wins.

Associate Creative Director - Epsilon - Chicago, IL

(2010-07 - 2017-08)

Led campaign development, copy, and creative strategy for national brands across CRM, digital, and experiential channels.

• Created email newsletter and blog content for Dell EMC, Tourism Ireland, Terminix, and American Home Shield.
• Developed CRM and direct marketing campaigns for Chase credit cards, including Chase Sapphire Preferred, Chase Freedom Unlimited, Chase Ink, which focused on customer acquisition, rewards engagement, and cardmember activity.
• Created email lifecycle campaigns for NFL, American Home Shield and Terminix, improving open rates and engagement.
• Developed direct mail strategies and creative for AT&T, Cox Communications, Sears, General Motors, and other clients.
• Activated experiential campaigns for Pernod Ricard brands.
• Concepted and executed national omnichannel programs for Conagra Brands, including a Lightlife new product launch tour, which distributed 50K+ samples and won a Reggie Award.

Senior Copywriter / Creative Consultant - Freelance

(2009-05 - 2010-07)

Delivered concepts, strategy, and content for major brands, including Tropicana and Brita.

Associate Creative Director - The Marketing Store - Chicago, IL

(2004-02 - 2009-05)

Developed big ideas and content for McDonald's national programs and campaigns.

• Concepted, pitched and executed Monopoly at McDonald's three years in a row.
• Created the Real Winners Monopoly at McDonald's campaign, featuring previous winners, to help combat consumer perception that no one won big prizes.
• Campaign received national media coverage and turned skeptics into believers, and players.
• Achieved a 5.3% increase in same-store sales, a long-term 8.25% boost in overall sales, and a 4% lift in transaction volumes.
• Supported national menu launches for Premium Salads, Premium Chicken Sandwiches, and Premium Coffee.
• Developed women and family-focused national campaigns and online activations for Happy Meals.
• Concepted and executed experiential events for multicultural audiences.

Bachelor of Arts - Marketing - Columbia College