Erin Knitis
Creative Director of Copy/Content Strategy
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About
My strategy insights, concepts, & copy have helped Jameson successfully launch its Orange line extension, Citibank bring in $23 BILLION dollars, Emory University gain millions in new contributions, & multiple agencies win dozens of big-money new biz pitches. Now let’s see what I can do for you!
Experience
Some key achievements:
Managing entire Western Hemisphere copywriting infrastructure dedicated to IBM for Hogarth
Overseeing & executing successful advertising on global lines of business for many Fortune 500s
Creating special product offers, exclusive events, & advertising to bring back $23B in deposits for Citibank
Developing the insights, strategy, & omnichannel ads for Emory University’s current 5-year capital campaign, responsible for millions in new contributions
Spearheading a Director-level team to rebrand the True Colors Fund (Cyndi Lauper’s organization working to end LGBTQ+ youth homelessness) & pro bono work for GEMS (serving women escaping sex trafficking)
Hand-picked from hundreds to serve as Creative Lead & Mentor for summer interns’ pitch project
Integral in winning 4 multimillion-dollar omnichannel new biz pitches in a row for Publicis
Leading Tribeca MedSpa’s COVID-closure marketing, leading to product sales over $50k & gift card sales of $40k in 5 weeks, which typically brought in $100k & $200k annually, respectively
Strategizing & writing all comms & collateral to launch several thriving startups
Building relationships with clients, managers, reports, & colleagues that remain strong 2 decades in
Education
The Creative Circus, Atlanta, GA (RIP)
Advertising Copywriting program. Won gold & silver student advertising awards, & had a crash course in art direction & typography.
