Digital PR Strategist
Home Solutions (A Three Ships Company) - Raleigh, NC
Led digital public relations initiatives to enhance brand visibility and secure media coverage for partner websites.
- Supported affiliate marketing and daily publishing operations for high-authority partner websites.
- Managed journalist outreach campaigns to secure coverage of partner content at top-tier media outlets, including Airbnb and
Fortune. Maintained close relationships with a variety of high-profile journalists.
- Built and updated comprehensive media contact lists to streamline outreach efforts.
- Performed metrics analysis using tools such as Ahrefs, SEM Rush, Screaming Frog, Majestic, and Moz.
- Monitored competitor performance and executed link reclamation strategies to improve search rankings.
- Pitched data journalism content to enhance media engagement.
2022 - 2024
Marketing Associate
Revisn - Raleigh, NC
Developed and executed marketing strategies for a boutique apartment brand, significantly increasing online presence and revenue.
- Created and managed marketing strategies across paid (Google) and organic (Instagram, Twitter/X, Facebook, TikTok, YouTube)
channels.
- Wrote engaging copy for the company blog and email marketing campaigns on a daily basis.
- Increased annual web traffic by 230% through innovative marketing initiatives.
- Supported and managed SEO optimizations on the company website, contributing to a $330k revenue increase for the year.
- Helmed the company’s real estate podcast, enhancing brand engagement and audience reach.
2019 - 2022
Communication Consultant 2017 - 2019
Adrianne Robinson Counseling - Raleigh, NC
Enhanced the online presence of a local psychotherapy practice through strategic marketing efforts, resulting in increased client engagement.
- Created and managed the online presence of a local psychotherapy practice through targeted marketing efforts.
- Achieved a 15% increase in clients through effective promotion tactics, including logo designs and social media content production.
- Edited the practice's website and self-taught SEO strategies on a budget to improve online visibility.
