Cruz Urbina

Business analytics professional with experience in SQL, ERP systems, data analysis, and reporting. Skilled in managing and supporting ERP systems, maintaining data integrity, troubleshooting technical issues, and developing SQL queries and reporting solutions to support business operations. Experienced in analyzing complex datasets, identifying trends, and creating reports that translate data into actionable business insights.

Strong analytical and problem-solving skills with experience in system implementations, upgrades, testing, documentation, and end-user support.

Software Developer at LVWD (2018-06 – 2021-07)

• Design, develop, test, and maintain software applications.
• Develop and optimize SQL queries, stored procedures, and databases.
• Integrate applications with ERP systems and third-party APIs.
• Maintain technical documentation and support deployments.

Microsoft 365 Ambassador at Mural Consulting (2021-07 – 2022-12)

• Identify and resolve common application issues, escalating complex technical problems to IT support teams.
• Identify opportunities to improve productivity, streamline business processes, and automate repetitive tasks.
• Support the adoption of Power BI, Power Automate, and Power Apps to improve reporting and business workflows.

Business Systems Analyst at LVWD (2022-12 – Present)

• Gather, document, and analyze business requirements to identify opportunities for process improvements and system enhancements.
• Manage, maintain, and troubleshoot ERP applications to ensure data accuracy, system reliability, and operational efficiency.
• Design and maintain SSRS reports, Power BI dashboards, and key performance indicators (KPIs).
• Analyze complex datasets using SQL, Excel, and Power BI reports that translate data into business insights.

AS in Psychology – El Paso Community College (2013-08 – 2016-06)

BA in Computer Science – Eastern New Mexico University (2018-08 – 2026-06)