Dallas Lisitsin

Dynamic, results-driven General Manager with 15+ years of proven success leading sales, operations, and business development across the home-service, plumbing, and construction industries. Expert at scaling multimillion-dollar organizations through data-driven strategy, process optimization, and people-first leadership. Recognized for building high-performing teams, improving profitability, and executing systems that drive measurable growth and customer satisfaction.

Adept at managing large P&Ls, developing KPIs, and mentoring emerging leaders to achieve consistent year-over-year gains.

General Manager at Cobabe Brothers Plumbing (2025-03 – Present)

Direct full-scale daily operations, staffing, budgeting, and customer relations for a growing plumbing service department.

• Implemented data-driven systems via ServiceTitan that improved departmental efficiency and profitability by 20% in the first 45 days.
• Revamped pricing and dispatch models, increasing operational margin and technician productivity.
• Launched digital marketing campaigns that grew qualified lead flow and conversions by 80% within 90 days.
• Mentored management staff, introducing KPI dashboards and structured advancement pathways.

Operations Manager at Rooter Hero Plumbing (2024-08 – 2025-03)

Overseeing financials and managed full P&L of $12 M+, forecasting, and resource deployment across service operations.

• Managed P&L of $12 M+ with 15%-20%+ EBITDA. Prior to arrival the EBITDA was in the negative.
• Supervised 40+ employees and a fleet of 30+ vehicles, ensuring efficiency, compliance, and accountability.
• Implemented new office policies that encouraged proper behavior in the office and in the field.
• Introduced incentive-based training & career programs that elevated retention and morale.
• Reduced vendor costs up to 15% a quarter and improved gross profit margin through contract negotiations and cutting waste.
• Saved office from multiple Labor Law, CSLB and OSHA claims by effective communication and execution of local codes.
• $800k+ in savings from potential customer lawsuits.
• Drove CRM adoption and workflow automation, increasing data accuracy and reporting speed via ServiceTitan.
• Cultivated a culture of safety achieving zero workplace incidents within four months.

General Manager at Geremia Pools and Landscaping (2023-02 – 2024-08)

Oversaw multi-division construction and service operations generating $60M+ in annual revenue.

• Supported executive oversight of parent company South Bay Gunite across five California offices and all vendor and sub contractor relations associated with both companies.
• Directed and trained a cross-functional staff: 5 managers, 12+ sales reps, 10+ office admins, and 50+ skilled laborers.
• First month of brand new sales team we did over $10M in revenue.
• Developed a HubSpot estimation and tracking system that cut proposal turnaround time 60% and increase close/win rate up to 50%.
• Personally closed $2 M+ in project sales while maintaining top client satisfaction ratings.
• Created marketing campaigns that expanded digital presence and increase inbound lead volume to over 100 leads a month.

Construction Supervisor at Premier Pools & Spas (2021-10 – 2022-12)

Managed 75+ pool projects from planning/design, to pre construction meetings with the clients, phase by phase oversight.

• Managed 75+ pool projects from planning/design, to pre construction meetings with the clients, phase by phase oversight, ensuring schedule, budget adherence, and all communications with customers, sub contractors, city workers, vendors, designers, and office staff are up to date on activities and events.
• Introduced a daily checklists that reduced mistakes up to 25%.
• Also helped an office in Florida on site meet and exceed corporate project management standards.

Department Supervisor at The Home Depot (2020-03 – 2021-07)

Rapidly promoted from cashier to department supervisor within 90 days; managed three departments.

• Rapidly promoted from cashier to department supervisor within 90 days; managed three departments.
• Led 25+ associates to a top 10 ranking among 110 regional stores. Prior ranking before my tenure was in the 30-50 range.
• Oversaw inventory, contractor relations, and sales operations exceeding monthly goals.

Owner at Heart and Home Market (2015-01 – 2020-02)

Founded and scaled a custom furniture business.

• Founded and scaled a custom furniture business producing 10,000+ units with 99% 5-star reviews.
• Managed marketing, procurement, and e-commerce channels to sustain profitability throughout growth via platforms like Etsy.

Owner at Valley Local (2012-03 – 2015-01)

Built a regional marketing platform supporting small businesses.

• Built a regional marketing platform supporting 300+ small business subscriptions.
• Created brand assets and web campaigns; successfully sold business to media group after rapid expansion.

Sales Manager at ABC Alarm (ADT Dealer) (2002-04 – 2012-03)

Closed record sales and led multiple sales teams.

• Closed record 72 sales and 62 installs in a single month; ranked top nationally.
• Recruited and led three sales teams, opening new regional offices and training programs.

High school diploma – Thomas Downey High School (1999-01 – 2003-12)

GED