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Dan Easley

Dan Easley

Marketing and Strategy

Talent
Cleveland, City of Cleveland, CuyahogaMember since February 25, 2023
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About

Experienced medical device product manager

Experience

RELEVANT WORK EXPERIENCE

STERIS Endoscopy Mentor, OH

Senior Product Manager February 2019 – Present 

  • Lead upstream and downstream projects for global $20MM device portfolio targeting hospitals and surgery centers
  • Improved performance of direct reports, leading to promotions or improved reviews for both team members
  • Promoted twice since joining STERIS, nominated for exclusive leadership program 
Downstream Accomplishments
  • Grew portfolio at a CAGR of 16% for revenue and 19% for gross margin since 2019, exceeding business unit growth
  • Launched 2 product lines directly and oversaw the launch of 2 additional product lines
  • Developed KOL relationships resulting in several webinars, hands-on workshops, case videos, and case series
  • Created several new sales tools, including 3-D printed endoscopes and synthetic organ models for training
Upstream Accomplishments 
  • Created portfolio strategy with cross-functional team and initiated several endo-luminal surgery projects 
  • Developed KOL relationships with physicians leading to new product development collaborations 
  • Initiated relationships with several suppliers of novel devices for distribution/licensing agreements
  • Terminated several new product development projects which became financially unfavorable 
  • Led several sourcing and sustaining projects, including product improvements, discontinuations, and supplier changes
Newry Corp – Management Consulting Firm Cleveland, Ohio

Consultant Manager July 2014 – January 2019

  • Led consultant team on projects related to go-to-market strategy, acquisitions, growth opportunities, R&D investments
Select Project Experience
  • Lighting Growth Strategy: Developed a growth strategy for the CEO of a specialty lighting manufacturer 
  • Identified 3 growth opportunities, created business cases, and generated 10 new customer introductions
  • New business opportunities generated $1MM in 6 months, forecast to double the company’s revenue within 3-5 years
  • Strategic Investment: Performed due diligence on start-up investment for Chief Innovation Officer of Fortune 300 client
  • Assessed market opportunity with 60 expert interviews, market sizing model, and survey of 400 potential customers 
  • Client executed a $10MM Series E investment in the start-up. The start-up subsequently raised $1.8B in funding
  • Telecom Threat Assessment: Analyzed the potential impact of a new technology for the CTO of a $10B manufacturer
  • Constructed a model comparing technologies supported by 3 site visits, 50+ expert interviews, and secondary research
  • Confirmed new technology was a threat, motivated client to establish partnerships and form a $10MM R&D program 

Education

Bachelor of Science in Finance with minors in accounting and spanish

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