Andrea Pedersen

Strategic growth leader and triple threat with agency, marketing and consulting tenure – leading brand experience, innovation and digital transformation across multiple industries for well-known brands in the B2C and B2B space.

A creative force with an entrepreneurial mindset, armed with a unique toolbox to solve business challenges and drive measurable results for the C-suite.

HIGHLIGHTS

• Aligned Virgin Atlantic and Delta Air Lines on a shared digital platform
• Created and secured funding for AT&T's first content marketing initiative
• Generated $6MM in professional services in 2 years
• Increased Baskin-Robbins sales by 20%
• Doubled Cheerwine's growth in a declining category (-.5%)
• Cultivated partnerships with DreamWorks, Twentieth Century Fox, Ironman and Amazon

INDUSTRIES: Automotive, CPG, Entertainment, Fashion, Financial, Food & Beverage, Franchise, Government, Internet of Things, Manufacturing, Military, Security, Spirits, Technology, Tourism, Transportation, Insurance, Wireless

BRANDS: American Tire Distributors, Amica Insurance, AT&T Mobility, AT&T Digital Life, AT&T Connected Car, Baby Togs, Baskin-Robbins, bebe, BlueCross BlueShield, Cheerwine, CSM Bakery Supplies, Disney's Baby Einstein, Dixie Crystals, Equifax, GAF Roofing, Heaven Hill Distilleries, Hooters of America, Kyocera Wireless, Legoland California, Nordstrom, San Diego Tourism, Serengeti Sunglasses, Sunny Delight, Taylor Guitars, Transamerica, Upper Deck, U.S.

Marine

Corps, U.S.

Virgin

Islands, Virgin Atlantic Airways

CliftonStrengths: 1) Relator 2) Strategic 3) Ideation 4) Individualization 5) Empathy

DISC Style: Networker - I

Senior leader with 10+ years building and scaling growth across consumer products and services. Proven record of driving measurable results through insights, innovation and technology. Former AT&T, EPAM and Virgin Atlantic Airways.

BA Journalism, University of Kentucky