SENIOR DIRECTOR – ANALYTIC CONSULTING at Ipsos MMA, Inc. (2022-01 – 2023-12)
- Liaised between large US accounts, key stakeholders, and data science professionals as the core point of contact, driving the creation of consultative marketing recommendations for US Insurance, Tax, and Car Rental clients.
- Continually exceeded contract renewal expectations through attention to clients' unique business needs, ensuring efficiency, accuracy, and efficacy throughout high-value projects from conception to delivery.
- Leveraged expertise in marketing mix modeling to enhance the value of available services and strengthen relationships across verticals, translating data-driven insights into compelling analytics solutions.
- Partnered with clients to assess and address organizational challenges, creating strategic roadmaps to help drive product positioning, brand favorability, and market growth.
- Fostered a culture of collaboration between modeling and data collection teams, implementing regular opportunities for engagement to increase productivity and team morale.
DIRECTOR – RESEARCH & INSIGHTS at Mastercard (2015-01 – 2021-12)
- Influenced the continued development of the brand's global Foresights, Insights, and Analytics teams as a key strategic partner, synthesizing multi-source data to create recommendations for consumer engagement and product initiatives.
- Drove the development, deployment, and adoption of a multi-market program uncovering $100M+ in additional revenue across media channels, creating a resource for real-time insights used across internal and agency teams.
- Sourced and selected a new marketing mix modeling vendor, launching a new program across multiple markets – program's success led to a long-term contract extension and steady market expansion.
- Generated recommendations used to pivot channel strategies at the height of the COVID-19 pandemic, leveraging internal data to adapt to shifting consumer behavior across card products, merchant brands, channels, and markets.
- Oversaw a large-scale product consumer experience analysis initiative, cultivating accessible insights used to improve messaging around safety and security and help secure new business opportunities on a global scale.
- Spearheaded the launch and expansion the brand's first organization-wide insights and analytics application, enhancing the capabilities of the entire Mastercard workforce through democratized access to customer data.
ASSISTANT MANAGER – CORPORATE MARKETING ANALYTICS, MARKET INTELLIGENCE at Estée Lauder Companies (2014-01 – 2015-12)
- Drove a high-performance team to analyze complex data sets across multiple sources, generating actionable insights to inform long-term marketing and advertising strategy across a robust brand portfolio.
- Spearheaded a comprehensive e-commerce analytics initiative, cultivating and presenting market data to senior management to help address gaps in customer insights and pursue increased market share.
- Implemented an internal dashboard providing up-to-date competitive analysis within the global prestige market, identifying market opportunities and potential risks at the global, regional, market, brand, and category levels.
- Leveraged internal sales and media agency data to influence the allocation of media spend across haircare advertising initiatives, monitoring channel and sales performance to guide strategies aimed at improving return on investment.
ASSOCIATE / COORD. – CORPORATE MARKETING ANALYTICS, MARKET INTELLIGENCE at Estée Lauder Companies (2006-01 – 2014-12)
- Progressed through successive levels of leadership to optimize the monitoring, tracking, and usage of competitor, market, and campaign performance data, organizing and presenting complex findings to senior leaders to drive strategic planning.
