Founder / Designer / Creative Director at Adjunct Creative (2021-01 – Present)
Provide senior-level design, art direction and creative support through project, contract and ongoing retainer relationships with companies, agencies and internal marketing teams.
- Partner with internal marketing and creative teams as an extension of their existing resources, providing both conceptual thinking and hands-on execution.
- Develop branding, advertising, campaigns, packaging, digital, retail/POS and other creative communications from initial concept through final production.
- Provide ongoing creative support through flexible contract and retainer relationships, giving clients access to experienced creative talent without expanding permanent staff.
- Work independently or within established teams, workflows, brand systems and approval structures based on the needs of each client.
- Scale capabilities through a trusted network of writers, developers, production specialists, vendors and creative collaborators when a project requires additional expertise.
- Use AI throughout the creative process to accelerate research, ideation, prototyping and production while maintaining creative judgment and craft.
- Maintain close, collaborative client relationships and continue to produce award-winning work across branding, campaigns, packaging and design.
Creative Director at Covalent Logic (2014-08 – 2020-12)
Led a multidisciplinary creative department spanning design, copywriting, interactive design and development.
- Directed creative strategy and execution for comprehensive advertising campaigns, brand development and identity programs, digital experiences, and ongoing creative services across a diverse client portfolio.
- Restructured and rebuilt an inherited creative department, strategically evaluating roles and recruiting stronger talent to create a team approximately 60% leaner while maintaining overall output and improving creative quality and effectiveness.
- Managed and mentored designers, copywriters, interactive designers, and developers while establishing creative standards and expectations across disciplines.
- Fostered collaboration between creative, strategy, interactive, and development teams to produce more cohesive and effective client work.
- Led concept development and creative direction for integrated campaigns, branding initiatives, digital experiences, and major client engagements.
- Balanced department leadership with hands-on involvement in concepting, design, art direction, presentations, and execution.
- Directed teams in the development of award-winning creative work across branding, advertising, digital, and integrated campaigns.
Creative Director at Marucci Sports (2013-03 – 2014-08)
Directed creative development for the Marucci brand across marketing, product, packaging, retail, and digital channels.
- Managed an internal multidisciplinary team of designers, copywriters, and content professionals, providing creative leadership from concept through execution.
- Partnered closely with product engineers and development teams to shape new products, packaging systems, cosmetic treatments, graphics, and overall product presentation.
- Bridged creative and technical requirements across brand, product development, packaging, and manufacturing.
- Collaborated directly with overseas manufacturing and vendor partners to develop packaging and product specifications, review production requirements, and ensure creative intent translated accurately into finished products.
- Directed creative strategy and execution for national marketing campaigns across print, digital, retail, and point-of-sale channels.
- Developed creative for major chain and retail accounts, adapting the Marucci brand across in-store POS, promotional materials, digital assets, and account-specific marketing programs.
- Served as both Creative Director and a primary hands-on creative producer, personally developing concepts, design systems, campaign assets, packaging, and brand communications while leading the broader creative team.
- Maintained consistent brand expression across product, packaging, advertising, retail, digital, and content touchpoints.
