Creative Services Director/Marketing Director
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Highly effective creative manager and producer with a successful track record for developing and executing quality advertising and marketing campaigns across multiple platforms.
Successfully developed and executed comprehensive cross-platform marketing campaigns to promote the station's brand, events, and community initiatives.
Played a key role in supporting sales efforts by creating compelling advertising and promotional materials that drove revenue.
Managed and oversaw all community service projects, enhancing the station's public image and community engagement.
TAMPA BAY BUCCANEERS / WJXT / DILLON VIDEO PRODUCTIONS – Tampa, FL Creative Services Specialist, 2010 to 2012 Writes, produces, and edits marketing spots for on-air and multimedia platforms, including online, social media, live events, and sports. Coordinates promotions and log placement for on-air and outside media.
Enhanced the atmosphere of Tampa Bay Buccaneers games by engaging fans with exciting replays, multimillion-dollar partner-sponsored productions, and hype videos.
WAWS / WTEV / MY TV JAX / ACTIONNEWSJAX.COM – Jacksonville, FL Creative Services Director, 2010 to 2010 Manages the work of the Creative Service Department. Prepares and maintains the operating budget for the department along with all outside media. Creates, develops, and oversees the production for the three-station group’s branding efforts.
Rebranded and updated the on-air look for FOX 30 Action News.
WWL-TV / WUPL / WWLTV.COM – New Orleans, LA Promotion Manager, 2006 to 2010 Managed and motivated the promotion department. Developed strategic plans for news promotion, station image, and sports based on research. Coordinated community events for promotions, sales, and public affairs. Scheduled and placed promotional spots for on-air and all outside media.
Completely rebuilt an audience after Hurricane Katrina through extensive research, quality promotion, and reconnecting with the community.
WOFL / WOGX / WRBW – Orlando, FL Promotion Producer, 1991 to 2006 Responsible for writing, editing, and producing promotional spots for news, entertainment, sports, events, public affairs, and sales presentations.
