Helen Azzinnari

Dynamic Graphic Designer and Art Director with expertise in creating compelling visual solutions across digital and print platforms. Achieved up to 30% increase in ecommerce conversions and boosted email ROI by over 200% through innovative design strategies. Proven track record of enhancing brand visibility with award-winning visuals and engaging marketing materials. Dedicated to driving brand awareness and sales growth while collaborating effectively with creative teams and external agencies.

SENIOR GRAPHIC DESIGNER / ART DIRECTOR - Hi-Vibe Visual, LLC - Boonton Township, NJ, United States

(2017-02)

• Designed and developed visually stunning e-commerce emails, elevating client conversions by 30%.
• Surpassed expectations by increasing email ROI over 200% through impactful design strategies.
• Enhanced brand recognition and drove sales through visually striking graphics and persuasive copy for paid advertisements.
• Engineered engaging animated GIFs, compelling Amazon product images, informative infographics, and distinctive icons for diverse promotional campaigns.

WEB DESIGNER / DEVELOPER - GAF - Parsippany, NJ, United States

(2015-04 - 2016-08)

• Conceptualized and developed emails and landing pages for targeted marketing automation campaigns.
• Achieved a remarkable over 50% increase in email Click-to-Open Rate (CTOR).
• Crafted award-winning visuals for Facebook timeline posts, enhancing engagement by over 10%.
• Designed logos, flyers, and various marketing collateral to amplify brand visibility and support overall marketing initiatives.

DIRECTOR, CREATIVE & MARKETING - Savoy - Florham Park, NJ, United States

(2013-01 - 2015-04)

• Spearheaded a dynamic creative team to produce engaging visuals and content across multiple marketing channels.
• Negotiated effectively with vendors to ensure timely and budget-compliant project execution.
• Collaborated with creative agencies on projects encompassing tradeshow materials and digital media initiatives.

BS - Visual Communications - Westwood College (2006-08 - 2009-05)

AAS - Graphic Design - County College of Morris (2000-08 - 2002-05)