Daniel Percelay

Results driven outside sales professional with proven success managing a New York and New Jersey territory through business development, account management, and consultative selling. Experienced in generating new business, developing customer relationships, and executing territory plans to drive sales growth. Self motivated and organized, with a strong track record of working independently and meeting sales objectives.

Eager to leverage my field sales experience and passion for the beverage industry to grow brands and develop retail accounts with High Grade Beverage.

Sales Engineer - Keyence Corporation of America

(2026-01)

• Completed the Keyence Career Development Institute, an intensive professional sales program focused on prospecting, consultative selling, negotiation, and territory management.
• Manage a sales territory spanning New York and New Jersey.
• Generate new business through 100+ outbound cold calls on office days.
• Conduct approximately 12 customer visits each week to identify customer needs and build relationships.
• Present technical product demonstrations and communicate value to engineers, production managers, quality managers, and executives.
• Maintain a disciplined sales pipeline through consistent follow-up and account development.

Staff Engineer - AKRF, Inc.

(2025-01 - 2026-01)

• Managed engineering projects while coordinating with clients and municipalities.
• Strengthened analytical, organizational, and project management skills.

Technology & Engineering Teacher - West Morris Regional High School

(2023-01 - 2024-01)

• Designed curriculum for Fabrication and Machining
• Increased enrollment in the Fabrication & Machining program by more than 100%.
• Presented technical concepts to diverse audiences and built strong relationships with students, parents, and faculty.

B.S. - Technology & Engineering Education - The College of New Jersey (2023-01)