Danielle Acker

I am finishing a graduate degree at Griffith College-Dublin, with over five years of experience working as a marketing professional. While growing my skills as a businesswoman, I have also been able to travel and work with people from a range of different cultures and backgrounds.

Freelance Marketing - Self-Employed - Remote

(2024-01)

• Utilised my time management and self-discipline skills to freelance for clients while also travelling and doing contract work in Antarctica.
• Updated websites for clients by creating content, improving SEO, and fixing any website errors.
• Created timelines and marketing plans for social media posts surrounding product launches, updates, and marketing events.

Marketing and Operations Assistant - Glassbox Agency - Dublin, Ireland

(2025-01 - 2026-12)

• Audited the company website and exponentially improved organic traffic by implementing SEO.
• Found opportunities for improvement and coded schemas to help with organic website visibility.
• Researched competitive markets for clients to help improve paid advertising efforts.

Marketing Specialist - Sightseeing Tours Australia - Melbourne, Australia (Work and Holiday Visa)

(2023-01 - 2024-12)

• Managed and updated 40 websites daily, ensuring strong SEO and using basic HTML to ensure proper formatting and layout on landing pages.
• Created content for all websites, social channels, and email campaigns.
• Monitored marketing trends to stand out in a competitive tourism environment.

Digital Communications Manager - Freedom From Religion Foundation - Madison, Wisconsin

(2022-01 - 2023-12)

• Saved the organisation thousands of dollars annually by flagging subscriptions for marketing and communications tools that were being under-utilised.
• Created a project management process to improve communication and organisation within the editorial department.
• Grew our social media presence by establishing a strong brand across various platforms, monitoring our accounts, and tracking trends on which types of posts were performing best.

Marketing Assistant - Signify Digital - London, England (6-month contract/Internship)

(2022-01 - 2022-12)

• Managed marketing content for a cross-industry portfolio of clients.
• Conducted keyword research, updated and optimised Google Ads, and created routine reports.
• Broadened my analytical skills by collecting data and presenting it in a simple, digestible manner.

Product Manufacturer and Sales Manager - Plant Pros - Madison, Wisconsin

(2018-01 - 2022-12)

• Supported the growth of a small business by helping with product design and establishing an online marketing presence via social media.
• Extended my role to identify sales channels and prepare proposals to retailers across Wisconsin.
• Trained and onboarded new staff members, helping to coach and quickly integrate them into the business.

MSc - International Business Management - Griffith College Dublin (2025-01)

BSc - Marketing - Colorado State University-Global (2020-01 - 2021-12)

BA - Environmental Studies & BA in Spanish - University of Wisconsin-Madison (2016-01 - 2018-12)

AA - Liberal Arts - Madison College (2014-01 - 2016-12)