William McMahon

Strong foundation in driving lead generation through integrated PPC, SEO, email, and social media strategies. Executing targeted paid campaigns with Google Ads, optimizing organic search performance using Google Search Console, SemRush, Ahrefs, & Ubersuggest, while building email automations via Kartra and Mailchimp. Website and landing page creation using WordPress and Unbounce, alongside managing social media presence through Hootsuite.

To ensure a data-driven approach, I utilize CRM & analytics platforms—specifically HubSpot, Google Analytics 4 (GA4), and Google Tag Manager (GTM)—to measure performance and continuously optimize marketing ROI.

Digital Marketing Freelancer at McMahon Marketing (2025-10 – Present)

• Executed data-driven SEO strategies by conducting site audits and keyword research via Semrush and Google Search Console, improving organic search rankings and web traffic.
• Designed and developed custom, SEO-optimized websites for clients using WordPress and Unbounce, implementing technical SEO best practices from the ground up to ensure immediate search visibility and higher organic rankings.
• Managed scalable Google Ads account structures from the ground up, utilizing precise keyword match types and negative keyword lists to maximize budget efficiency and drive qualified leads.
• Created organic and paid lead generation by developing optimized squeeze pages and lead capture forms, funneling prospects directly into automated email sequences.

Expanded Learning & P.E. Instructor at Franklin Academy (2025-08 – Present)

• Developed and implemented engaging learning programs aligned with state education standards, focusing on student well-being and growth.
• Assessed student progress using qualitative and quantitative evaluation methods, adjusting instruction to maximize learning outcomes.
• Expanded extracurricular programs by collaborating with school leadership to introduce new athletic activities.
• Maintained ongoing communication with parents and caregivers, ensuring alignment between school and families.

Learning Program Coordinator & P.E. Instructor at Summit Academy (2022-08 – 2025-07)

• Planned and led structured K-5 enrichment programs, integrating sports, dance, and cooperative activities.
• Utilized data tracking tools to monitor student engagement and assess learning progress.
• Developed strategies to engage students from diverse backgrounds, promoting inclusivity and participation.

Event & Fundraising Board Member at Relay for Life – American Cancer Society (2018-08 – 2020-05)

• Managed fundraising campaigns and community outreach initiatives to support cancer awareness and research.
• Developed and implemented marketing strategies, increasing event participation and volunteer engagement.
• Oversaw event logistics, coordinating with vendors, donors, and community stakeholders.

Community Enrichment Volunteer at Schott Communities

• Led arts, sports, and recreational activities for special needs adolescents and young adults, fostering an inclusive learning environment.
• Partnered with program coordinators to create tailored activities that supported social skill development.

Masters in Entrepreneurship & Fitness Administration – University of Miami (2022-05)

Bachelor of Arts in Psychology – University of Miami (2020-05)