
Danielle Fuller
Audience Growth & Engagement • Experience Design & Strategy • Project Coordination
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About
I thrive at the intersection of people, projects, and experiences. With 15+ years of experience across design, hospitality, brand activation, and entrepreneurial ventures, I have built a career around creating engagement, managing complexity, and transforming ideas into measurable outcomes. I'm recognized for strong communication, strategic thinking, and operational execution, I bring an uncommon ability to connect vision with action while building meaningful relationships and delivering results.
At my best, I create clarity, alignment, and momentum by recognizing potential, mobilizing resources, and driving ideas from concept to execution.
Experience
Owner/Operator at SOUL Intuitive Designs (2020-01 – Present)
Interior Design Studio - Built and operated creative businesses combining interior design, experiential retail, and digital marketing. Responsible for brand identity, content creation, audience targeting, and direct sales conversion.
- Developed and executed social media marketing campaigns using Canva and digital plattorms to promote services and products
- Built cohesive brand aesthetics aligned with wellness, design, and lifestyle audiences
- Converted online engagement into client bookings, service sales, and in-person retail revenue
- Managed full client lifecycle from inquiry through delivery and completion
- Designed promotional content for seasonal campaigns, curated collections, and experiential retail events
Owner/Operator at Transcendence Meta-Boutique (2022-01 – 2024-12)
Experiential Retail Brand - Built and operated creative businesses combining interior design, experiential retail, and digital marketing. Responsible for brand identity, content creation, audience targeting, and direct sales conversion.
- Developed and executed social media marketing campaigns using Canva and digital plattorms to promote services and products
- Built cohesive brand aesthetics aligned with wellness, design, and lifestyle audiences
- Converted online engagement into client bookings, service sales, and in-person retail revenue
- Managed full client lifecycle from inquiry through delivery and completion
- Designed promotional content for seasonal campaigns, curated collections, and experiential retail events
Brand Ambassador & Experiential Marketing at Momentum Worldwide | Infinity Marketing Group | PUSH Models | PolyCreative Promotions (2012-01 – 2017-12)
Executed live brand activations and experiential marketing campaigns for national and lifestyle brands across hospitality, entertainment, and sports environments.
- Represented brands in live consumer-facing environments, driving engagement through interactive storytelling
- Supported campaigns for Hendrick's Gin, Sailor Jerry Rum, and Tampa Bay Buccaneers activations
- Participated in promotional media, experiential events, and concept-driven brand campaigns
- Delivered high-impact audience engagement across festivals, nightlife venues, retail spaces, and stadium events
- Maintained consistent brand messaging and consumer interaction across diverse campaign settings
Freelance Designer at SOUL Intuitive Designs (2020-01 – Present)
Interior Design & Experience Design - Created residential, hospitality, and short-term rental interiors focused on experiential design and consumer engagement.
- Designed turnkey Airbnb and residential spaces optimized for guest experience and market appeal
- Applied biophilic design, feng shui principles, and global aesthetic influences
- Managed full-cycle projects including sourcing, procurement, installation, and staging
- Coordinated vendors, budgets, timelines, and client expectations
- Transformed spaces into cohesive visual narratives aligned with lifestyle and usability
Hospitality Leadership & Event Operations at Independent Contractor (2009-01 – Present)
Designed event bar menus, managed inventory and staff, coordinating logistics with clients/sponsors/venues, and executed high-quality, efficient bar service to ensure seamless and memorable events.
- Led high-volume hospitality operations in fast-paced event and nightlife environments
- Executed promotional upselling strategies to increase customer engagement and sales performance
- Designed themed beverage experiences and supported event-based promotions
- Managed POS systems, cash handling, inventory, and staff coordination
- Trained team members and maintained exceptional service quality under pressure
Education
Interior Decorating & Design Certifications in Interior Design – Centre of Excellence
Cosmetology Diploma: Advanced Level Student in Cosmetology – The Aveda Institute & Paul Mitchell
High School Diploma: Honors Graduate in AP Arts, Business, Finance, & Marketing