Kroix Hansen

Social media and digital communications professional leading content strategy, editorial decisions, and publishing for HBCU Pulse.

Experience developing social campaigns, directing creative assets, covering live events, and using audience insights to strengthen content performance for media brands and mission-driven organizations.

Head of Digital (Contract) at HBCU Pulse (2020-01 – Present)

• Lead digital content strategy and editorial planning for an HBCU media platform, setting content priorities and overseeing publication.
• Guide content strategy that contributed to 3M+ views, 169.5K interactions, and 1.8K+ new followers in a 30-day reporting period.
• Direct graphic designers on campaign assets and collaborate with the CEO and ClutchPoints leadership on coverage priorities.
• Produce short-form video and campus event coverage, with top posts reaching 100K-400K+ views; use trends and audience insights to inform content decisions.

Executive Assistant at Avedon USA, LLC (2025-04 – Present)

• Support executive leadership across 15-20+ active projects, coordinating communication among internal teams and external stakeholders.
• Manage 50+ weekly communications with clients, legal counsel, and regulatory agencies, including client letters and project correspondence.
• Coordinate regulatory and environmental submissions with 100% on-time submission compliance.

Client Relations and Social Media Manager at Faulkner Plastic Surgery & Aesthetics (2024-10 – 2025-04)

• Created short-form social content and refined posting strategy, increasing engagement by 20-30%.
• Managed 20-30 daily client interactions, responding to inquiries and supporting the client experience.
• Coordinated scheduling for 100+ monthly appointments and maintained communication around appointment needs.

Social Media Manager (Part-time) at Corner Water (2023-10 – 2025-01)

• Executed social campaigns that increased engagement and brand awareness by 15-25%.
• Created 3-5 weekly content pieces supporting brand messaging, local events, and promotions.
• Analyzed performance metrics to refine content strategy and supported creator and collaborator partnerships.

Public Relations and Digital Coordinator at TJM & Co. Media Boutique (2024-01 – 2024-09)

• Developed social content, press releases, media advisories, and newsletters for mission-driven clients.
• Maintained a database of 200+ media contacts to support targeted outreach.
• Monitored 20+ media outlets across 10+ client accounts to identify coverage opportunities and inform content and PR strategy.

Entertainment Coordinator at LTB Entertainment (2018-06 – 2023-06)

• Coordinated logistics for live entertainment events, including scheduling, travel arrangements, and artist coordination.
• Collaborated with artist management and public relations teams to support event execution and client relationships.
• Managed post-event reporting and box office reconciliation.

BA in Journalism and Mass Communications – North Carolina Agricultural & Technical State University (2022-05)