Dave Kogan

Results-driven Marketing Manager with 25+ years of experience developing and executing high-impact strategies across diverse industries. Proven ability to elevate brand visibility, drive measurable growth, and lead integrated marketing programs spanning events, public relations, and digital marketing. Skilled at aligning marketing initiatives with business objectives to achieve organizational goals and build strong client relationships.

Marketing Consultant - Dave Kogan Consulting - Greater Chicago Area

(1998-11)

Selected Clients: AMCOM1 Promotions • Yanni Design Studio • Knowledge Shift • WebtoMed • Team Anixter • Temple Chai • Anixter Center • Digital Innovations • Spiegel • Northwestern University Alumni Association • American Medical Association • American Red Cross (Greater Chicago) • iLink Global • Jordan Tamrasz Caruso Advertising • InspecPAC • Intelliclean • Restoration 1 • Chicago Vintage Charters • Heartland Home Inspections • Smart Inspector Tools • Northern Illinois Chapter of ASHI (NIC ASHI) • EMSL Analytical • Staffing Together • The Ride Along and Inspection Connection Podcasts

• Deliver strategic marketing consulting across multiple industries, helping organizations strengthen brand visibility and drive growth.
• Develop and execute integrated marketing strategies from concept through implementation.
• Lead initiatives in event marketing, PR, digital strategy, and content development.

Corporate Event Manager - Porch Group

(2022-03 - 2025-11)

• Directed end-to-end planning and execution of corporate events, conferences, and product launches.
• Managed budgets exceeding $450K while optimizing ROI and attendee experience.
• Negotiated vendor contracts and managed logistics, production, and on-site execution.
• Aligned event strategy with business goals to enhance engagement and brand impact.

Director of Integration & Partnerships - Residential Warranty Services, Inc. (Inspector Services Group) - Chicago, IL

(2020-11 - 2022-03)

• Led partnership strategy, market expansion, and event initiatives across multiple brands.
• Increased sponsorship revenue and exhibitor participation through vendor re-engagement.
• Expanded brand visibility through targeted outreach and cross-brand initiatives.
• Managed flagship events including Inspection Super Conference and Summit (formerly TOP) Mastermind Meetings.

Director of Marketing & Business Development - American Society of Home Inspectors (ASHI) - Des Plaines, IL

(2017-01 - 2020-11)

• Developed marketing strategy, brand positioning, and member engagement initiatives.
• Managed InspectionWorld Conference & Trade Show growth from 34 to 110 vendors (a 223% increase) and sponsorship revenue growth from $1500 to $84,000.
• Oversaw media kit development, advertising, PR, and multi-channel communications.
• Wrote articles for The Reporter trade publication, and increased ad revenue across print and digital platforms by 88%.

Manager of Marketing & Business Development - American Society of Home Inspectors (ASHI)

(2013-06 - 2017-01)

Director of Marketing - AMIC Global, Inc. - Northbrook, IL

(2011-12 - 2013-06)

• Redesigned and wrote new copy for marketing collateral promoting new OEM parts for heavy machinery.
• Led omnichannel campaigns and strengthened brand positioning.

Director of Marketing - Earth’s Natural Alternative - Northbrook, IL

(2011-12 - 2013-06)

• Collaborated with President of company to source eco-friendly tableware, paper goods, and utensils and design packaging for new products.
• Created marketing collateral, sell sheets, and web content to promote new sustainable product lines.

Director of Marketing - Apet Inc. - East Dundee, IL

(2009-08 - 2011-11)

• Implemented marketing strategies that increased revenue and improved brand consistency.
• Enhanced trade show ROI and expanded product offerings.
• Instituted individual weekly newsletters showcasing freshwater and saltwater fish and an additional bi-weekly newsletter showcasing other small pets provided by Apet.
• Created both a saltwater and freshwater “Fish of the Month” campaign focusing on one individual fish species from both segments with frame-worthy pictures and facts that increased all sales by 31% and individual species sales by 22%.

Marketing Manager / Consultant - Bird-X / Cozy Feet - Chicago, IL

(2008-04 - 2009-07)

• Rebuilt marketing department and launched strategic initiatives across multiple sectors.
• Led PR campaigns, website redesign, and trade show strategy.
• Designed new advertising and packaging for each bird deterrent product that increased sales by 17%.
• Executed a traditional marketing campaign for Cozy Feet under-desk foot warmers, leveraging Chicago El and Metra billboards during the 2008–2009 fall and winter seasons.

PR & Marketing Manager - R.S. Owens & Company - Chicago, IL

(2004-12 - 2008-08)

• Boosted brand visibility for custom awards by leveraging the prestige of R.S. Owens’ flagship accounts, including the Oscar® Award and EMMY® Awards.
• Generated annual media exposure by launching a National Media Day following Oscar® Awards production to kick off the awards season.
• Developed tailored PR programs for each custom award, attracting producers from the TLC show “John Ratzenberger’s Made in America,” which led to an on-location segment showcasing the making of the Oscar® Award.
• Developed new print collateral, redesigned the product catalog, authored case studies for all custom awards, and refreshed the trade show booth to attract new prospects; supported rebranding initiatives and wrote all collateral, web content, and catalog copy.
• Instituted marketing program to include “behind-the-scenes” video in making of client’s custom awards such as the Spike TV® Movie Award, the Liberty Mutual® Coach of the Year Award,

Marketing Manager - Tornado Industries® - Harwood Heights, IL

(2002-02 - 2004-11)

• Developed marketing strategies that expanded market share outside of the private label commercial cleaning industry.
• Reduced ISSA Conference and Expo spend from $1M to $200K, reallocating $650K to higher-performing events including The National Restaurant Association Show and The NACS Show.
• Developed targeted public relations programs and case studies that strengthened sales efforts with high-profile clients, including the Chicago Transit Authority and the White House.

Marketing Specialist - Atlas Companies - Schiller Park, IL

(1997-12 - 2002-01)

• Supported multi-division marketing efforts including CRM implementation..
• Created content for newsletters/blogs, web content, and printed marketing collateral across multiple divisions.

Bachelor of Arts (B.A.) - Marketing - Columbia College Chicago