David E. Lamb

Current franchise owner and operator of 3 GNC locations.

District

Manager for GNC in the SF Bay Area; responsible for 24 locations with last title. 23 + years of driving sales, customer service experience, and leadership roles in the retail industry. Excellent communication skills and a strong strategic approach to sales, skilled in designing and implementing improvement plans, passionate about dealing with people, enjoys working in a fast-paced environment, highly proactive, incorporates critical thinking, and has a positive outlook. Highly capable of motivating teams and boosting morale to improve performance and growth of employees.

Brought under performing district with negative indicators to all positive indicators on the YTD file within 3-month span. Lifted last district from bottom 5 in org. to top 30 within 1 a year. Multiple top 3 finishes within the organization.

Exceeded Auto

Deliver and Save company average by 110% YTD, ranked top 3 in org. Exceeded company Average Dollar Sales Comp (top 4 in org.) and free and paid membership sales each year while holding DM role. Selected to offer in-field feedback to executive committee for global improvements and serve as trainer for new, developing DM’s.

Franchise Owner - General Nutrition Center (GNC) - East Bay Area, Ca.

(2024-06)

Owner/operator; District Manager; Senior/Area Manager; Store Manager; Assistant Store Manager; Sales lead; Sales associate - General Nutrition Center (GNC) - Monterey Peninsula and San Francisco Bay Area

(2002-11 - 2024-06)

• GNC owner/operator – East Bay Area, Ca.
• District Manager – SF Bay Area, ca.
• Senior/Area Manager – Downtown SF, Ca.
• Store Manager – SF Bay Area, Ca.
• Assistant Store Manager – SF Bay Area, Ca.
• Sales lead – SF Bay Area, Ca.
• Sales associate – Monterey, Ca.

Improving Sales

• Built up failing district through restructuring, improved team dynamics and behavior, taking district from bottom 10 to top 3 in the organization.
• Restructured sales pitch and methods to implement proper membership sales pitch and lift district to top contender in the company. Focused on bottom 5 teams, lifting them to top 5.
• Built a culture around Auto Deliver and Save to “lock in comp” and increase recurring transactions. Top 3 performance in the organization.
• Margin driven approach and techniques taught and implemented at the store level, improving profitability.
• Lifted multiple stores from bottom rank to top performing locations.

Leadership Skills

• Appointed to oversee multiple districts in time of need and establish a better dynamic and overall results.
• Appointed by Regional Director team to lead Advanced Leadership Program (ALP). ALP program was designed to select and develop up and coming Area Managers and prepare them for DM role.
• Rebuilt the largest team within the region and increased performance and ranking while appointing and developing the highest quantity of HiPo candidates.
• Over 23 years of working directly with leadership, including executive team members, to build and promote a better sales culture and improve production of the organization.
• Directly worked with and helped develop over 8 individuals promoted to DM level.

Organizational Skills

• Organized district-wide calls, performance plans, and strategies of all locations. Involved in organizing and presenting on region-wide calls to other DM’s concerning performance and best practices.
• Organized stores to create a more efficient workspace and overall environment.
• Strategized closely with DM’s to design and implement better tracking systems for sales accountability and results.
• Reorganized layout of teams in marketplace to instill better behaviors and accountability, including cross-training with high-performing managers, Saturday training events at local shops, etc.
• Responsible for relocation of stores including organization of process, working with contractors, overseeing crews, and making sure all aspects align with corporate mandates.