David Gibb III

Salesforce CRM Analytics Specialist with 10+ years of experience delivering enterprise-scale analytics solutions, including 3 years specializing in CRM Analytics (CRMA / Tableau CRM). Expertise in SAQL, SOQL, dashboard development, and end-to-end analytics lifecycle including data integration, transformation, and visualization. Proven ability to work within structured delivery environments, ensuring scalable, secure, and high-performance analytics aligned with business and compliance requirements.

Salesforce CRM Analytics Developer (Sales Operations Analyst / CRM Analytics) at Border States Electric (2023-08 – Present)

• Lead end-to-end CRM Analytics delivery across enterprise sales datasets, supporting 500+ users and ensuring scalable, high-quality reporting solutions.
• Designed and implemented 7+ enterprise CRMA dashboards, improving reporting efficiency and reducing manual reporting efforts by 30–40%.
• Develop advanced SAQL, SOQL, and dynamic bindings to deliver interactive, parameter-driven dashboards aligned with business requirements.
• Architect and maintain dataflows and recipes, ensuring optimized data transformation, performance tuning, and data integrity across analytics pipelines.
• Manage dataset architecture including XMD and JSON-based configurations, dataset mapping, and field definitions, ensuring scalable, consistent, and governed analytics across enterprise dashboards.
• Implement row-level security and governance frameworks using security predicates, ensuring compliant and controlled data visibility across user groups.
• Apply knowledge of Salesforce objects and configuration to align CRM data structures with analytics and reporting requirements.
• Collaborate with cross-functional stakeholders to gather requirements, define KPIs, and deliver analytics solutions within structured delivery timelines.
• Integrate external data sources (Azure Synapse, SAP HANA) into CRMA, enabling enterprise-wide data consolidation and reporting standardization.
• Provide executive-level insights and reporting to support strategic decision-making and performance optimization initiatives.

Operations Manager III (Sales Operations Support & Analytics Integration) at Amazon (2020-07 – 2023-04)

• Operated in a fast-paced, constantly changing environment managing 200+ associates while driving operational accuracy, productivity reporting, and labor-planning analytics.
• Developed data models and reporting tools to support forecasting, KPI tracking, and operational decision-making.
• Conducted root-cause analysis on performance gaps, workflow bottlenecks, and productivity variances to recommend operational changes and improve department-level KPIs.
• Partnered with leadership on budget analysis, cost management, and performance reporting, ensuring alignment with organizational goals.
• Delivered ad-hoc analysis used by senior leaders to align labor, productivity targets, and resource planning ensuring accurate reporting and accountability.

Chief Building Engineer at Microsoft (2015-09 – 2020-07)

• Oversaw $10M+ annual operations budget, vendor sourcing, and maintenance planning for Microsoft's North Dakota campus.
• Improved operational performance through process standardization and data-driven decision-making.
• Developed cost-tracking dashboards and preventive maintenance models reducing unplanned expenses by 15%.

M.S. in Business Analytics – Indiana University Kelley School of Business

M.B.A. – Indiana University Kelley School of Business

B.S.E. in Engineering Management – Arizona State University