Dee Goins

Dynamic marketing professional with 4 years of experience in content creation and digital strategy. Skilled in leveraging CMS, project management software, and SEO knowledge to create high-quality, engaging content that drives user engagement. Proven ability to adapt quickly to new technologies and work in fast-paced, global environments. Excellent communication skills with a strong focus on brand consistency, audience targeting, and process improvement.

BigCommerce | Web Content Publishing Specialist | April 2022 - November 2024

• Key member of the global web publishing team, responsible for creating and editing web pages using headless web stack using Makeswift and Contentful.
• Owned tracking and reporting of team project progress for the Web Publishing team.
• Conducted User Testing Analyses with the CRO team to improve web performance and conversion rates using Wynter.
• Performed A/B tests using Amplitude.
• Responsible for web content and digital asset maintenance including updating and maintaining content pages and uploading company assets using Makeswift and Contentful.
• Created and launched an updated process for publishing Case Studies, achieving a 15% increase in efficiency.
• Supported the Web Publishing team and led weekly team meetings.
• Updated and maintained over 30 content pages biweekly.
• Uploaded company assets using Makeswift and Contentful.

• Supported SEO outreach initiatives through link building
• Collaborated with marketing stakeholders to identify and implement enhancements to SEO processes including SEO audits on the INTL domain resulting in better search engine performance across multiple regions. 
• Assisted the SEO team in submitting over 100 marketing claims to the legal team, facilitating a streamlined review process to ensure all claims were legally sound.
• Developed content for Ecommerce Answers, working closely with the legal team to ensure all materials met compliance standards and effectively communicated the brand message.
• Conducted thorough research to substantiate claims within content, regularly updating the internal Marketing Claims master sheet to ensure accuracy and alignment with legal guidelines.

• Developed and scheduled social media content across multiple platforms.
• Generated sales leads by crafting compelling, on-brand posts and actively engaging with followers, contributing to a measurable increase in inquiries and bookings.
• Utilized Canva to design high-quality digital assets, including graphics, banners, and promotional materials, enhancing brand aesthetics and reinforcing consistent visual identity.
• Assisted in refining social media strategies by analyzing engagement metrics and adjusting content to align with audience preferences, optimizing campaign effectiveness.

• Collaborated with the marketing team to enhance website content, improve user experience, and maintain brand consistency, resulting in a 15% increase in web traffic over the summer.
• Conducted in-depth market research to identify potential leads, contributing to a pipeline increase of qualified prospects and improving lead quality for the sales team.
• Provided direct administrative and strategic support to the sales team, including data entry and report generation. 
• Assisted in organizing promotional events and webinars, driving attendee engagement and expanding brand visibility in the target market.

Bachelor of Arts in Communication