Dennis Ly
Email/SMS Marketing Manager
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About
I'm an experienced Customer Success Manager and Email/SMS Marketer with a proven track record in the tech industry. Proficient in email marketing, customer relationship management (CRM), account management, software as a service (SaaS), and HTML. Holds a Bachelor of Arts in Mass Communications/Media Management from Menlo College.
Experience
Professional Experience Summary
CRM & Lifecycle Marketing Expertise (7+ years): Specialized in email, SMS, and multi-channel lifecycle campaigns, driving engagement, retention, and revenue growth across retail and SaaS brands.
Professional Roles
Senior SMS Marketing Manager at Tailored Brands (2022–Present): Led CRM initiatives across email/SMS, built segmentation and personalization strategies, launched automated workflows, and achieved YoY sales growth.
Email & CRM Marketing Manager at V Shred (2021–2022): Designed drip campaigns, behavioral triggers, and integrated multi-channel automation to increase customer lifetime value.
Email Marketing Manager at Tailored Brands (2018–2021): Managed campaigns for 8M+ users, executed dynamic content strategies, and optimized deliverability and conversion.
Customer Success & Consulting (2011–2018): At Selligent, managed 20+ enterprise SaaS accounts, drove adoption, created success playbooks, and maintained a 96% renewal rate.
Early Career (2008–2011): At Lyris Technologies, advised clients on email and SMS best practices, segmentation, and deliverability optimization.
Core Strengths
CRM platforms: Braze, Iterable, Klaviyo, Cheetah Digital
Lifecycle automation, personalization, A/B testing
Compliance (GDPR, CCPA, TCPA)
Cross-functional collaboration with product, creative, and analytics teams
Education
My BA degree in Mass Communications is highly relevant because it underpins your ability to craft compelling, data‑driven marketing campaigns that resonate with diverse audiences.
