Digital | Email Marketer | SFMC Administrator
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Experienced digital marketing professional with a proven track record in email marketing strategy and execution. Expertise in developing and managing comprehensive email programs that drive engagement, enhance brand loyalty, and achieve key business objectives. Proficient in utilizing marketing automation platforms and CRM tools to deliver personalized, data-driven campaigns.
In my role as Growth Marketing Manager at GreatSchools, I led end-to-end email marketing programs, optimizing lifecycle automation, segmentation using SQL, and performance analysis across Salesforce Marketing Cloud and HubSpot. I developed targeted, data-driven campaigns that increased audience engagement and retention while streamlining workflows through a CRM migration. My ability to craft compelling messaging, execute A/B testing strategies, and analyze performance metrics has consistently translated into measurable business growth.
I have a Bachelors of Arts degree in business administration
