Dhruvika Joshi
Founding Marketing Intern, USA
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About
Develop go-to-market strategy for ILEM JAPAN USA: identified 32+ retail partnerships, 35-40% response rate, closed 3 partnerships Launch UGC product marketing program: onboarded Billo platform; built pipeline of creators Evaluate 8+ strategic agencies, review proposals, and negotiate partnerships for multi-channel brand execution
Experience
Founding Marketing Intern, USA - ILEM Japan (Skincare & Wellness Luxury brand) - Anaheim, California
(2026-06)
- Develop go-to-market strategy for ILEM JAPAN USA: identified 32+ retail partnerships, 35-40% response rate, closed 3 partnerships
- Launch UGC product marketing program: onboarded Billo platform; built pipeline of creators
- Evaluate 8+ strategic agencies, review proposals, and negotiate partnerships for multi-channel brand execution
Junior Brand strategist - ILEM JAPAN - India
(2023-05 - 2025-05)
- Managed celebrity campaign portfolio: achieved 50% ROAS increase through strategic influencer selection, content optimization, and media spend allocation
- Led on-ground execution of luxury pop-ups and offline events for ILEM JAPAN, overseeing visual merchandising, inventory coordination, and customer engagement
- Contracted 3+ agencies to outsource PR and marketing in articles and media
Partnerships Strategist - Tawkify. Inc (Matchmaking business) - Los Angeles, California
(2025-11 - 2026-02)
- Conduct brand-level data analysis and evaluate male audience behavior to guide content, partnerships, and influencer selection
- Analyzed Instagram performance metrics to identify engagement drivers; used insights to develop partnership strategy and improve customer experience across touchpoints
Audience Insights & Growth Strategy Intern - Leaf (Audio Memory App) - Los Angeles, California
(2025-11 - 2026-02)
- Applied consumer insights from primary research to develop data-driven marketing strategies, optimizing customer targeting and brand positioning
Education
Master of Science - Marketing Analytics (STEM) - University of Southern California (2025-08)
Bachelors - Business Administration - Pandit Deendayal Energy University (2020-06 - 2024-05)
