Diego Navarro

Senior SEO Specialist and Informatics Engineer with 6+ years of experience leading SEO strategy and execution across competitive US and UK digital brands, combining internal stakeholder management with direct client-facing strategy work. Hands-on expertise with Ahrefs, SEMrush, Moz, Majestic, Screaming Frog, Google Search Console, and Google Analytics, along with advanced Excel and Google Sheets skills for data analysis and reporting. Strong technical SEO foundation covering site architecture, structured data, schema, indexation, and Core Web Vitals, with working knowledge of entity-driven SEO, semantic search, Answer Engine Optimization (AEO), and AI-driven search strategies.

Experienced developing data-backed SEO roadmaps, managing and mentoring a team of 7, performing QA on SEO deliverables, and collaborating cross-functionally with content, development, and outreach teams. Foundational academic knowledge of PHP and web development from an Informatics Engineering degree, plus theoretical familiarity with Looker Studio.

Senior SEO Specialist and Outreach Manager at Gambling.com Group (2023-01 – 2026-01)

• Led comprehensive SEO strategy and execution across RotoWire.com and Bookies.com, acting as the primary SEO point of contact for internal and client stakeholders and maintaining top SERP positions in the US and UK markets.
• Conducted advanced keyword research, competitive analysis, and content gap analysis to uncover technical, architectural, and content opportunities across multiple domains.
• Managed site architecture, on-page execution, schema and structured data, and technical configurations, partnering directly with development teams on implementation.
• Developed data-backed SEO recommendations and prioritized initiatives based on impact and resourcing, presenting roadmaps and results to stakeholders in strategy sessions.
• Performed QA on SEO deliverables and mentored team members on SEO best practices, in addition to leading a team of 7 through hiring, training, and performance reviews.
• Used AI tools including ChatGPT, Gemini, and Claude to streamline audits, content ideation, and competitive analysis while maintaining strategic oversight of outcomes.
• Directed off-page and digital PR strategy across a network of 5,000+ publishers, securing 120+ high-quality backlinks per month (average Domain Rating 45, 10-20% response rate) to strengthen E-E-A-T and organic authority.
• Reported on core KPIs and SEO performance metrics in monthly planning sessions, iterating strategy based on data.

SEO Analyst and Outreach Specialist (Remote Contractor - US) at Gambling.com Group (2021-01 – 2023-01)

• Managed and scaled SEO campaigns across multiple concurrent US-based projects and 8-12 state-level domains (BetArizona.com, BetOhio.com, BetMichigan.com, BetOntario.com), supporting fast-paced, competitive market launches.
• Conducted keyword research, competitor gap analysis, and on-page optimization, maintaining CRM and performance data for pipeline tracking.
• Progressed into a team leadership role based on consistent delivery and performance.

SEO Analyst at Advision Development (2019-01 – 2021-01)

• Executed end-to-end SEO strategy for SportsbookReview.com, including keyword research, on-page optimization, and backlink acquisition for high-value, high-traffic pages.
• Used SurferSEO and Yoast SEO to analyze competitor content structure and optimize on-page elements and content scoring.
• Partnered with development on Google Tag Manager implementation, Screaming Frog crawl audits, and technical error identification to support site health.
• Monitored performance using SEMrush and Google Analytics, reporting rankings, traffic trends, and campaign effectiveness to management.

Bachelor's Degree in Informatics Engineering – Universidad Metropolitana Castro Carazo