Senior SEO Strategist
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I have spent 22+ years building SEO and growth functions, mostly in regulated, high-stakes industries where trust and compliance shape every decision. The work that matters most: an organic acquisition system that generated $20M+ in annual revenue across a 17-property portfolio, and 200% organic traffic growth for an international operator. I got there by treating SEO as a business function, not a checklist.
Technical SEO, keyword strategy, content architecture, and link acquisition are where I spend most of my time, alongside CRO and SEO recovery work for sites that have lost ground and need to earn it back. I use Ahrefs, Semrush, Screaming Frog, Google Search Console, and GA4 daily, and I am just as comfortable explaining a ranking drop to a client as I am fixing the crawl issue behind it.
I have worked remotely with teams across North America, Europe, and Latin America for most of my career, so distributed collaboration is just how I work, not something I am adjusting to. Right now I am focused on Generative and Answer Engine Optimization (GEO/AEO), since search is changing and I would rather be ahead of that shift than reacting to it later.
