Bronson Harrington

I have spent 22+ years building SEO and growth functions, mostly in regulated, high-stakes industries where trust and compliance shape every decision. The work that matters most: an organic acquisition system that generated $20M+ in annual revenue across a 17-property portfolio, and 200% organic traffic growth for an international operator. I got there by treating SEO as a business function, not a checklist.

Technical SEO, keyword strategy, content architecture, and link acquisition are where I spend most of my time, alongside CRO and SEO recovery work for sites that have lost ground and need to earn it back. I use Ahrefs, Semrush, Screaming Frog, Google Search Console, and GA4 daily, and I am just as comfortable explaining a ranking drop to a client as I am fixing the crawl issue behind it.

I have worked remotely with teams across North America, Europe, and Latin America for most of my career, so distributed collaboration is just how I work, not something I am adjusting to. Right now I am focused on Generative and Answer Engine Optimization (GEO/AEO), since search is changing and I would rather be ahead of that shift than reacting to it later.

Independent SEO Consulting | Costa Rica | April 2010 - Present

• Ongoing independent SEO consulting practice across iGaming, fintech, legal, and ecommerce clients; built a proprietary SEO delivery framework now extending into GEO/AEO.

Disability Law Marketing, LLC | Canada (Remote) | June 2025 - January 2026

• SEO & Growth Strategist; designed a scalable national SEO delivery framework with tiered service packages and standardized SOPs for strategist onboarding.

WeezyBet | Costa Rica | December 2024 - July 2025

• SEO Team Lead; led SEO strategy and product stabilization for a crypto-native sportsbook and casino platform, launching the site within three months and securing its first depositing customers.

BetAnySports | Costa Rica | February 2024 - October 2024

• SEO Lead; built the company's SEO function from inception, driving 200% organic traffic growth and 80% stronger engagement across international sportsbook and casino markets.

JazzSports Sportsbook & Casino | Costa Rica | October 2019 - September 2023

• SEO Consultant; transformed a 17-site white-label portfolio into a scalable acquisition engine, generating $20M+ in annual revenue with approximately 75% sourced through organic search.

SEOreports.io | Costa Rica | October 2019 - November 2021

• Co-Founder (part-time); built a self-serve SEO reporting and campaign management platform using a proprietary six-step optimization framework.

Betcris | Costa Rica | October 2018 - September 2019

• SEO Manager; led the in-house SEO function as SEO Product Owner, resolving 20,000+ technical issues across a 25,000-page sportsbook network.

White Shark Media | Miami / Fort Lauderdale | January 2015 - April 2017

• Director of Web (promoted from Web Product Manager); led a 20+ person team delivering 400+ client SEO website builds, with a 300% productivity uplift.

Found.co.uk | Cape Town, South Africa | July 2012 - March 2013

• SEO Consultant; ran multi-client technical SEO audits and on-site optimization across diverse CMS platforms for a UK digital agency.

Downtown Ecommerce Partners | Costa Rica | July 2011 - July 2012

• Organic SEO Director; built and led the agency's organic SEO division from zero for US ecommerce clients.

Forwardslash | Cape Town, South Africa | November 2007 - February 2010

• SEO Acquisition Manager (promoted from Senior Link Negotiator); built and scaled the company's link acquisition function.

Macrolan | Cape Town, South Africa | March 2006 - November 2007

• Webmaster; full-stack web and SEO for enterprise clients, including site architecture and digital strategy advisory.

Forwardslash / Belle Rock Entertainment | Cape Town, South Africa | July 2004 - February 2006

• Search Marketing Project Manager (promoted from Poker Webmaster); achieved 6 of top 10 Google rankings for "online casino" and 3 of top 10 for poker.

CyberCapeTown.com | Cape Town, South Africa | January 2003 - July 2004

• Webmaster; hand-coded a 10,000+ page travel directory, achieving dominant organic visibility for Cape Town tourism search terms.

• B.Comm (Business Economics, Industrial Psychology) - UNISA University of South Africa (1993-1997)

• Certified SCRUM Master (CSM) - SCRUM Alliance (2019)

• Leadership Foundations for Success - White Shark Media (2016)