Diego Villaseñor

Operations & Compliance professional with 8+ years of experience supporting multi-location operations, regulatory workflows, logistics coordination, client relationship management, and process development within regulated cannabis and distribution environments. Skilled in METRC compliance, SOP implementation, operational reporting, customer service, sales support, and cross-functional coordination. Proven ability to improve operational consistency, maintain organized and accurate workflows, build strong client relationships, and support efficient operations across multiple locations.

Account Manager & Logistics Coordinator - 2 River Labs - Sacramento, CA

(2020-04 - 2025-10)

• Coordinated daily operations, compliance workflows, and logistics across three remote locations within a regulated cannabis environment.
• Supported METRC-related processes, operational documentation, and workflow accuracy to maintain compliance standards.
• Developed and implemented SOPs that improved consistency, organization, and operational efficiency across multiple locations.
• Built and maintained strong client relationships through proactive communication, dependable service, and consistent follow-up.
• Supported customer retention and business growth by providing exceptional customer service and identifying opportunities to expand client accounts and services.
• Generated operational reports and tracked performance metrics using Excel and internal systems to support leadership decisions.
• Coordinated statewide logistics, scheduling, and resource allocation to ensure seamless operational support and timely service coverage.
• Trained employees on operational procedures, compliance expectations, customer service standards, and standardized workflows.

Inventory & Compliance Operations Assistant - FENIX Logistics - Sacramento, CA

(2019-01 - 2020-12)

• Managed inventory intake, auditing, reconciliation, and compliance workflows within a regulated California cannabis distribution environment.
• Tracked inventory movement, production workflows, and chain-of-custody documentation using METRC, Distru, POS systems, and Microsoft Excel.
• Created manifests, purchase orders, invoices, and sales orders while ensuring compliance with California DCC regulations and internal SOPs.
• Coordinated logistics operations, driver routing, and statewide distribution schedules to support efficient order fulfillment and distribution.
• Monitored inventory discrepancies, conducted audits, and implemented corrective actions to maintain inventory accuracy and compliance.
• Collaborated cross-functionally with sales, compliance, production, and distribution teams to improve operational efficiency and workflow consistency.

Logistics Supervisor - OnTrac - Sacramento, CA

(2018-01 - 2019-12)

• Supervised daily logistics operations, routing, and workflow coordination in a fast-paced distribution environment.
• Maintained operational records, compliance logs, and inventory-related documentation.
• Coordinated scheduling and workload distribution to maximize efficiency and accuracy.
• Analyzed operational data and provided reporting to improve service efficiency and workflow organization.
• Trained employees on operational procedures, safety standards, and workflow processes.

Floor Supervisor & Receiving Manager - Metro Cannabis Co - Sacramento, CA

(2017-01 - 2019-12)

• Managed inventory reporting, product tracking, and vendor receiving operations within a regulated cannabis retail environment.
• Maintained vendor relationships while coordinating scheduling, product intake, and operational communication.
• Supported payroll processing, compliance documentation, and internal operational controls.
• Prepared inventory, sales, and operational reports to support leadership decision-making.

Budtender / Receptionist - River City Phoenix - Sacramento, CA

(2017-01 - 2018-12)

• Provided exceptional customer service and product education within a fast-paced cannabis retail environment.
• Managed POS transactions, inventory monitoring, and customer intake procedures.
• Supported compliance with cannabis regulations, store policies, and operational standards.

Bachelor of Business Administration - Management & Finance - Whittier College