Donesha Cox

Marketing Leader with 7+ years of experience in local brand growth, event marketing, community engagement, and multi-channel campaign execution, now paired with current, hands-on work building a personal content brand. Skilled in CRM-driven audience engagement, performance-based digital strategy, and influencer/UGC content creation. Several roles held concurrently alongside full-time employment.

UGC & Lifestyle Content Creator at SadeTheSocial (2022-01 – Present)

• Create original UGC and lifestyle content on entrepreneurship and local community, growing the brand to 1,000+ Instagram and 2,000+ TikTok followers averaging 15,000 weekly views.
• Recently transitioned the brand to formal, agency-style management, applying structured content planning and performance tracking as if managing a client account.
• Apply hands-on knowledge of platform algorithms, short-form video trends, and creator-economy dynamics developed over several years of running an active personal content brand.

Sales and Marketing Manager at Walt Eger's Service Center (2022-06 – 2026-05)

• Key Achievement: Drove 18% average year-over-year revenue growth across three consecutive years through integrated digital marketing, SEO, B2B development, and data-driven campaign execution.
• Directed integrated marketing campaigns across SEO, PPC, social media, OTT streaming, and traditional advertising, contributing to business growth and customer acquisition.
• Partnered with executive leadership to launch a new B2B service division, creating go-to-market strategies that expanded revenue opportunities.
• Used HubSpot for customer journey management, audience segmentation, lead nurturing, and campaign attribution reporting; built Excel dashboards for ROI and executive reporting.

Marketing and Social Media Manager at Machina Media (2019-02 – 2025-02)

• Key Achievement: Increased overall social media engagement by approximately 75%, building the brand's social presence from the ground up.
• Managed end-to-end social strategy across Facebook and Instagram, optimizing for engagement, reach, and audience growth.
• Planned, launched, and optimized paid social campaigns targeting segmented audiences by demographics, interests, and behavior.

Vice President, Marketing and Communications at DMV Anime Club (2019-04 – 2024-06)

• Key Achievement: Grew and sustained 30,000+ combined followers across platforms and 300+ active members through marketing strategy, event programming, and engagement initiatives.
• Led marketing strategy and community engagement for one of the largest regional anime communities in the DMV area.
• Planned, promoted, and hosted large-scale events with attendance ranging from 30-500 participants.

Marketing and Administrative Coordinator at Northwestern Mutual (2022-01 – 2022-06)

• Key Achievement: Supported execution of high-attendance corporate events and internal marketing initiatives, improving engagement and reporting visibility.
• Planned and executed corporate events with 250+ attendees, strengthening internal brand visibility.
• Built and maintained marketing dashboards using Excel and CRM tools to track engagement, campaign effectiveness, and advisor marketing performance.

Marketing Specialist (Contract) at Boom Boom Firearms Training (2021-02 – 2021-10)

• Key Achievement: Built and executed a full-scale digital marketing system from the ground up, significantly increasing brand visibility and lead performance.
• Built the company's first end-to-end marketing infrastructure across SEO, SEM, social, email, and SMS.
• Created and executed email and SMS marketing campaigns using CRM systems to support customer engagement and conversion.
• Built external media partnerships with radio hosts, podcasts, and local influencers to expand brand awareness.

Relocation Coordinator / Marketing Specialist at ERA Real Estate Professionals (2019-09 – 2020-03)

• Curated ad campaigns for public events and open houses and optimized company SEO for lead generation.
• Revamped Relocation Department standards, increasing agent-generated business by 25%.
• Created several social media-based training courses to help agents better market themselves and their listings.

Bachelors in Business Marketing – University of Maryland-University College (2022-03 – 2027-01)

Associate in Small Business Management – Tidewater Community College (2017-01 – 2019-12)